We have a fantastic window of opportunity to grow; as a sector, as companies and as individuals.
Be the difference
I would like to challenge everyone in our industry to do something differently over the next 100 days with the explicit aim of seizing these three growth opportunities. 1. Increasing demand for data and insights Demand for our core products has never been so high, which plays right into our strengths. But, are we too modest, too polite? Are we letting others “eat our cake”? I believe we need to flex our muscles and start using our elbows a bit more. 2. Increasing speed of change We understand change. Every day we deliver great insights to our clients to help them change. But, are we too conservative, too slow, too reluctant, too scared even, to change ourselves? I believe it’s time to further embrace change, not shy away from it. 3. Increasing customer-centricity Technology is driving our industry’s clients to become more customer-centric, more transparent. Who better understands customers than we do? We also have strong ethics, supported with codes and guidelines. But do we treat participants in research well enough, as people, or are we guilty of considering them as simply a raw material, a data-point? I believe we need to be more participant-centric, as well as client-centric, and to create strong relationships based on trust.
Promises and positive pressure
I believe we can do more to seize these opportunities. By setting a 100-day target, I hope we can focus our collective efforts on making positive change for ourselves and our sector. Visit the special 100-day challenge” webpage to find out more and take one of the 8 challenges. We’ll follow-up with everyone after 100 days to find out what we’ve done differently and the impact we’re having. Challenge yourself, challenge someone else The more people that take decisive action over the next 100 days, the more impact we will have, so I encourage you to pass on this challenge to your colleagues in the industry… 100-day challenge #grbn100days Good luck! Andrew Cannon Executive Director, GRBN