Calling Agency Leaders to Join the ENGAGE MR Program: But Don’t Just Take Our Word For It

The 2^nd round of the ENGAGE MR coaching program will kick off this fall and we are inviting companies to nominate Participant Engagement Champions to join the program. Read what some of the great agencies participating in the 1st round of the program have to say about what they’ve got out of the program and what you could too?

• David Rothstein, Chief Executive Officer, RTi Research:

“Not only is improving respondent experience the right thing to do to protect our industry’s most precious natural resource; it’s good for business and just makes sense.  Our participation in the Participant Engagement Initiative has led us to think more carefully about our interactions with respondents and specifically, ways in which we could provide them with better experiences and our clients with better data.  The changes we’ve implemented as a result of our introspection and the GRBN’s coaching have done both for RTi, with the additional benefit of increasing our own efficiency.“

• Bob Graff, Vice President, MarketVision Research

“Poor participant experience affects everyone in our industry and will fundamentally influence the future of insights. Andrew Cannon and the GRBN team have, through the ENGAGE MR program, developed a framework for participant engagement which should be the standard for anyone doing survey research.”

• Janet Baldi, Senior Vice President, RTi Research

“Our participation in the GRBN initiative has been a valuable experience for RTi Research. By taking stock of our own internal processes and methods, we have worked to streamline a number of areas in our operations and survey presentation. This allows us to align more closely to how our clients operate in their own Marketing programs, which is constantly changing. “While RTi has always strived to deliver a good respondent experience, our time working through the GRBN program has helped us in numerous ways. Through eye-opening data uncovered during their various research on research programs, and examples of real and practical solutions provided by GRBN, we were able to implement positive changes for delivering a respondent experience that more fully matches today’s digital world.  “Most importantly, the GRBN program allows the Market Research industry to maximize our greatest resource, which is our respondent pool. Without an engaged audience to participate in our surveys, our industry as a whole, will be unable to perform the work that is needed to sustain the insights that we provide to our clients.”

Thanking all our pARTNERS

We would like to take this opportunity to thank all the great companies, which showed their pioneering spirit and their commitment to improving participant engagement for the benefit of everyone in the sector, as well as themselves. COMPANIES PARTICIPATING IN ROUND 1 OF THE ENGAGE MR PROGRAM We are calling on agency leaders who care about the future of the sector, and appreciate the need for engaged people to participate in research, both for the benefit of their business and of their clients, to join the ENGAGE MR program and be a CHAMPION for change. You can read more about the program here. Or if you are already convinced that the ENGAGE MR program is for you, please contact Andrew Cannon.