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GRBN and ESOMAR Recorded Webinar – Best practices when working with secondary data

GRBN_News — Mon, 20 Jun 2022 04:30:54 +0000

The research and insight function is rapidly extending from collecting and processing primary data to managing, synthesising and analysing secondary data, using a wide variety of analytic concepts and techniques. The result is an entirely new approach wherein insights, and analytics professionals assemble and analyse large databases to uncover patterns and deliver powerful new insights.

To take advantage of these exciting opportunities, researchers must be able respond to three key challenges. Firstly, the issues about who owns the data and under which conditions it can be used. Then the concerns about privacy, ethics, and reputational risk, given the increasing public disquiet about people’s ability to determine when their personal data is collected and how it is used. And thirdly, researchers need to ensure they can provide the right level of transparency to enable clients to make informed judgements about the quality of the data and data sources, as well as the validity of the algorithms that are used to analyse the data.

To help researchers meet these challenges ESOMAR and GRBN have drafted best practice guidelines on how to work with secondary data for research.

Download the Guideline

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ESOMAR and GRBN publish global guidance for organisations and professionals for processing secondary data for research

GRBN_News — Tue, 07 Jun 2022 05:37:04 +0000

Wednesday 8th June 2022

ESOMAR and GRBN publish global guidance for organisations and professionals for processing secondary data for research.

Guidance clarifies key responsibilities when collecting and using personal data Guidance clariﬁes key responsibilities when working with secondary data.

ESOMAR and the Global Research Business Network (GRBN) announce the release of a new guideline to support researchers applying new approaches in assembling and analysing large data bases to uncover patterns and deliver new insights.

We are experiencing a digital revolution with more data available than ever before coming from secondary data resources such as transactional databases, social media networks, sensors, scanners and data aggregations constructed from a range of sources.
The research and insight function is rapidly extending from collecting and processing primary data to managing, synthesising and analysing secondary data, using a wide variety of analytic concepts and techniques. In taking advantage of these exciting opportunities, researchers must uphold their ethical, legal and professional requirements to meet the needs of data subjects, clients and data owners.

Drafted by research and privacy experts, this new Guideline includes an overview of the challenges that researchers must solve when using second- and third-party data. It also gives guidance on how to ensure that any personal data contained in secondary data is used with a legal basis and that there are adequate privacy safeguards in place to protect the data. In addition, the new Guideline highlights how to ensure that researchers provide the right level of transparency regarding data provenance and quality with respect to how the data is assembled and analysed so clients can make informed judgements about the validity of findings.

Pravin Shekar, Director General of ESOMAR said:
“Working with a wider range of data offers researchers and insights professionals exciting new opportunities. We must ensure that we recognise our duty of care to those whose personal data we use in our projects. Researchers and analysts need to be transparent to clients about the specifics of the data processing and analysis so they can assess its quality. This Guideline provides clear guidance on what they need to do to meet their responsibilities.”

Andrew Cannon, Executive Director at GRBN comments:
“There is an ever-growing amount of secondary data available to researchers creating fantastic opportunities to generate new insights and inform business decisions. This ESOMAR GRBN Guideline is an invaluable resource for researchers empowering them to take advantage of the opportunities whilst working ethically and responsibly with secondary data.”

It is vital that the high professional standards of ESOMAR and GRBN members are maintained throughout the course of any research project, underscoring the expertise within the sector, ensuring its long-term growth, and fostering trust from clients and the general public alike.

Along with the Primary Data Collection and Duty of Care guidance previously published by ESOMAR and GRBN, this new Guideline ensures that researchers have a trusted source of support during all stages of any research project.

Click here to access the new guideline

Further Contact

To discuss these materials and their application, please contact:

GRBN for the local application of these guidelines – Andrew.cannon@grbn.org

ESOMAR’s Professional Standards Committee – Kathy.joe@esomar.org

About ESOMAR

Established in 1948, ESOMAR champions the insights sector. It is the global community for every data, research and insights professional. ESOMAR is a network of 40,000+ professionals working in more than 800 organisations worldwide.

As a non-profit membership organisation, its role is to:

promote the value of market, opinion and social research and data analytics,
provide ethical and professional guidance and advocate for the community
and strengthen international business connections

About the Global Research Business Network

The Global Research Business Network (GRBN) connects over 40 research associations and over 3,500 research businesses on six continents. More than US$24.9 billion in annual research revenues (turnover) are represented by these businesses. GRBN’s mission is to promote and advance the business of research by developing and supporting strong autonomous national research associations.

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ESOMAR_GRBN Guideline on Processing Secondary Data for Research

GRBN_News — Tue, 07 Jun 2022 04:58:15 +0000

Download the Guideline

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ESOMAR and GRBN publish global guidance for organisations and professionals on fair use of data

GRBN_News — Mon, 13 Sep 2021 12:00:25 +0000

Monday 13th September 2021

ESOMAR and GRBN publish global guidance for organisations and professionals on fair use of data.

Guidance clarifies key responsibilities when collecting and using personal data

ESOMAR and the Global Research Business Network (GRBN) are pleased to announce today the release of two new complementary guidelines that further strengthen ethical standard framework to be used by their respective memberships; Primary Data Collection and Duty of Care.

These practical documents provide essential support to research, insight and data analytics practitioners and the organisations that work with them to best navigate important issues they encounter in their daily lives. The new guidance aims to better future proof ethical and professional practice at a time when the collection and use of data continues to accelerate, facilitated by new technologies. The guidance reinforces the importance of maintaining trust with participants and support practitioners to comply with existing and emerging legislation.

The Primary Data Collection guideline guides practitioners and organisations when they collect data directly from or about a data subject for the purpose of their data, research and insights projects. The Duty of Care guidance reminds practitioners and organisations of their responsibilities to the privacy and well-being of their data subjects and outlines the key expectations taking into account established ethical and legal requirements.

Finn Raben, Director General of ESOMAR said:
“It is high time to refresh our commitments and ensure our standards keep up with an ecosystem where data science is mainstreaming and leading to a dramatic increase in the volume of personal data, much of it behavioural, being collected. The recognition of the potential value to societies and economies is only possible when responsible and ethical use of personal data occurs. In this context, these two documents are vital to industry progress in recognising our clear duty of care to those whose personal data we use in our projects.”

Andrew Cannon, Executive Director at GRBN comments:
“Trust is a fundamental to the future of our industry; trust by the general public, by clients and by regulators. Researchers’ ethical behaviour, especially with regard to privacy and the use of personal data, is central to maintaining and building this trust, and these two guidelines provide researchers with the essential guidance they need.”

To access the new guidelines please see the links provided below.

Primary Data Collection describes the ethical responsibilities of researchers, regardless of the type of organisation in which they work, when engaged in primary data collection, that is, when collecting data from or about a data subject for the purpose of research. It includes quantitative and qualitative methods that involve direct questioning of data subjects, but also methods of passive data collection in which the researcher observes,
measures or records an individual’s actions or behaviour.

https://esomar.org/guidance/primary-data-collection
https://grbn.org/codes-guidelines/

Duty of Care aims to advise researchers and those who do research on behalf of clients about their responsibility to protect the privacy and well-being of data subjects who participate in research or whose data is processed for a research purpose. It is
also designed to provide guidance for those who commission research to ensure that they are fully aware of their responsibilities and to set expectations about what is and is not possible given established ethical and legal requirements.

https://esomar.org/guidance/duty-of-care
https://grbn.org/codes-guidelines/

There will be a panel session at the Insights festival to take place 21-22 September 2021 which discusses these guidelines and their usage. To book a place at this session register to attend at the ESOMAR Insights Festival 2021 at https://esomar.org/events

Further Contact

To discuss these materials and their application, please get in touch with the following contact points;

GRBN for the local application of these guidelines – Andrew.cannon@grbn.org

ESOMAR’s Professional Standards Committee – Srikar Govindaraju, Senior Standards Programmes Coordinator at professional.standards@esomar.org

For press queries – Kim Smouter, Head of Public Affairs & Standards at comms@esomar.org

About ESOMAR

Established in 1948, ESOMAR champions the insights sector. It is the global community for every data, research and insights professional. ESOMAR is a network of more 40.000+ professionals working in more than 800 organisations worldwide.

As a non-profit membership organisation, its role is to:
• promote the value of market, opinion and social research and data analytics,
• provide ethical and professional guidance and advocating for the community for over 70 years,
• and strengthen international business connections

About the Global Research Business Network

The Global Research Business Network (GRBN) connects over 40 research associations and over 3500 research businesses on six continents. More than US$24.9 billion in annual research revenues (turnover) are represented by these businesses.

GRBN’s mission is to promote and advance the business of research by developing and supporting strong autonomous national research associations.

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Research Association New Zealand Strategic Plan: Embracing New Horizons

GRBN_News — Mon, 16 Sep 2019 05:57:30 +0000

Research Association New Zealand is the result of the merge in New Zealand of the Market Research Society (MRSNZ) and the Association of Market Research Organizations (AMRONZ) which took place in 2013. The merge created a tremendous opportunity to advance the causes of the industry under a single, re-energized, industry body. Recruiting Board Members, Executive Committee members, strategic partners etc was greatly aided by the merge with people feeling inspired and wanting to be part of it. By 2017 the situation had changed somewhat and the mood between the Board and members had shifted to one where some members began to express frustrations that our association wasn’t delivering what members really wanted and needed. That maybe we hadn’t lived up to the promise of the merge. Like many associations globally we were dealing with declining revenues, lower event attendances, shrinking sponsorship budgets and a member base increasingly demanding an association that embraces new ideas and ways of doing things, despite strained budgets. The Board bravely embraced the challenge and embarked on a course of member engagements to better understand what was needed and how members wanted that delivered. In summary:

Depth Interviews with various members and stakeholders
Quantitative Research with the whole member base
Facilitated Design Workshop with invited participants
Presentation of findings and Recommendations at Annual General Meeting

At the 2018 AGM we presented what we felt was a good representation of what members were looking for and would ensure that the Association could continue to meet their needs. This version was largely rejected by attendees as trying to satisfy too many competing priorities and not brave enough with respect to the future of government, business and the industry. So back to the drawing board we went. To help us with our deliberations we met with a couple of other association CEOs to better understand how they were grappling with challenges not dissimilar to our own. One of those was particularly helpful in that we were able to much better express our purpose and vision as a result of that meeting. And once we cracked that chestnut everything else got easier. The key insight that drove much of our thinking was that an association of volunteers with very small budgets would always struggle to provide more than a small number of member services eg Conference, Awards, Learning Events, Code of Practice, Complaints Committee etc. But that we could use our resources to empower members to pursue their own shared interests. We saw our purpose in that context being to “Champion Insights Genius”. And this led us to develop a new member value proposition being “To Connect, Promote and Advance the Powers of Insight”. We have been careful to shift the emphasis away from the delivery of a range of services and move more towards facilitating initiatives that members can take up (or not!) that members are mainly driving. We are doing this under the guise of Special Interest Communities that we call HUBs. We support members to create HUBs and then promote those to other members and non-members so that they can collectively pursue their areas of special interest. This all sits under our vision which is “A smarter NZ through superior research, data, insights, knowledge, alliances and actions.” Members welcomed the Board’s revised strategic plan with open arms this year and we used our August Conference to kick off under the banner of “NEW HORIZONS, Exploring the Frontiers of a Changing Landscape”. We have a lot to do and a long way to go but we are confident that the new Purpose, Vision and Member Value Proposition will give rise to exciting innovations and opportunities for the membership as we head into the 2020s.

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New ESOMAR/GRBN Guidelines for Primary Data Collection and Duty of Care Open for Consultation – Have Your Say

GRBN_News — Mon, 16 Sep 2019 05:51:24 +0000

Two new guidelines are now up for public consultation. You are invited to share your opinion and suggest amendments.

The first guideline for consultation is the ESOMAR/GRBN guideline for researchers and clients involved in primary data collection. Instead of drafting guidelines for each of the research methodologies, ESOMAR and GRBN have chosen to combine the basic ethical principles for each methodology into three overarching guidelines. This will be the first of these guidelines.

The primary data collection guideline covers the ethical principles for any type of research in which the researcher has direct interaction with the people participating. Methodologies included are for example, surveys, focus groups, in-depth interviews, ethnographic studies, and some forms of observational research, including mystery shopping.

The second guideline is the ESOMAR/GRBN guideline on duty of care. This guideline is to advise anyone working with personal data on their responsibilities to protect the privacy and well-being of the data subjects. It also reflects on some specific research related risks, and new technologies which could increase the risk of an individual being targeted as a result of them having shared their data.

The guideline may also help individuals, clients, researchers and their employees in distinguishing research activities from non-research activities meant to take direct action towards individual data subjects.

We invite you to share your opinion on each of these guidelines and welcome any feedback you may have. To do so, you can download the guideline, insert your comments and/or suggested changes by 30 September and send it to professional.standards@esomar.org.

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A Strategy for Building the Business Impact of Insights

GRBN_News — Mon, 16 Sep 2019 05:39:11 +0000

Not all the Insights leaders we have talked to have a strategic plan. We think they should. We strongly believe that the best strategic plan for Insights is one which focuses first and foremost on building business impact. Firstly, this is a survival tool for the Insights team, but more importantly it is a tool for ensuring the business gets maximum impact from Insights and therefore increases its investment in Insights as data and insights becomes more and more the fuel which is driving customer-centric growth. This new GRBN Building Insights Business Impact Handbook to be released next month is partly a ‘how-to’ manual, but it is also very much a ‘call-to-action’, and as such we want to give Insights leaders a vision to believe in. The growth cycle on the left is that vision, so let’s embrace it and make it come our collective reality.

Making a Plan

Insights leaders need to design and implement a strategy for building business impact if they are to grow their impact and as a result their resources. We recommend five important steps to take when building a business impact focused strategy for Insights:

Step 1 Build on the c-suite strategic priorities

Obviously, the strategy for Insights needs to be built upon the corporate strategy, but specifically it should be designed with the current corporate strategic priorities in mind. Whilst this focus on strategic priorities is important from a business success perspective, it is also very important from the perspective of getting Insights on the C-suite radar and earning a seat at the table. More often than not, top management’s bonuses are linked to the achievement of goals related to these strategic priorities. If an Insights leaders can provide a report on how Insights is feeding into each of these priorities and then demonstrate the business value Insights is contributing in each area, then the Insights team will get the attention of the C-suite and be more likely to get funding for new and innovative research which helps top management even better reach their strategic priority objectives.

STEP 2 Map out decision-making processes

Secondly, Insights leaders need to build their strategy upon a deep understanding of how the organization makes decisions, and should therefore map out the company’s key decision-making processes (how, who, when, where) and evaluate where Insights could have most impact in each of the processes in terms of ROI / business impact. This evaluation should take into account both the tools the Insights team has at its disposal, as well as ones it could have, but currently doesn’t have. These resources can either be internal to the Insights function, internal to the company, but external to the Insights team (e.g. CX data), or indeed external to the company (e.g. open data). Having made this evaluation for each of the company’s key process, the Insights leader should next create a Master Data Plan for Insight, mapping out all the different types of data and where they should be used to inform the key decisions in each of the key processes. The next issue of Global Insights will look at the next steps in the process.

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CMRS 2019 Junior high and high school summer camp of AI

GRBN_News — Mon, 16 Sep 2019 05:39:06 +0000

Taiwan Institute of Artificial Intelligence (TIAI) and ChungHwa Market Research Society (CMRS) are nonprofit organizations located at Taiwan, which provide education, training programs and seminars to their members. TIAI & CMRS take on a social responsibility initiative to offer two Artificial intelligence (AI) summer camps to junior high and high school student this year. It was a big successful event that attracted huge attention from the local news media. Artificial intelligence (AI) is a new trend of future technological development, and the young generation are the future of a country. For the high school and college students a summer camp was held by the Taipei Medical University Training & Promotion Office and the School of Management. The “2019 AI Smart Medical Summer Camp” main purpose was to educate young generation to understand how AI, big data, blockchain, can be applied into the health industry. The students had a great experience visiting the smart hospital at Taipei medical university hospital. For the junior high students, in order to let them get in contact with robots, TIAI & CMRS cooperated with the Taipei Medical University and the Taipei Anhe Rotary Club to jointly organize the “2019 Midsummer AI robot summer camp”. This course is a training program to develop logical problem-solving ability, team spirit and creativity potential. The course helped students to understand AI, robot assembly and application. After three days of brainstorming and teamwork activities, a contest was held, and the winning students were personally awarded by Professor Shia, the Chairman of the Taiwan Artificial Intelligence (TIAI) and the Dean of the School of Management of Taipei Medical University. The director of Taipei Anhe and Rotary Club also provide an extra reward to encourage the winners. This program of mBot allow students to fully experience the future of AI technology. Both the “AI Smart Medical Summer Camp” & “Midsummer AI robot summer camp” helped the young generation to get in touch with an artificial intelligence future. TIAI & CMRS will continue to contribute their effort to these meaningful activities at the following years. By Chung Ling Huh/ TIAI & CMRS

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Welcome to the Post Truth Polling Age

GRBN_News — Mon, 16 Sep 2019 05:37:20 +0000

In 2018 Mexico celebrated the largest election in its history, and collaterally entered the territory of the “post-true” surveys, that is, the creation and use of survey data that are interned to the communicative torrent with the intention of confusing and manipulating the opinion and eventual voting behavior of citizens. As in other countries, we have moved from a stage in which political actors prided themselves on not lying (although many did) to another in which some simply no longer stop doing so; Moreover, there would be cases in which the issuers themselves cannot distinguish when they say something true or when something false. In that context, surveys are used to amalgamate communicative flows in which three components are mixed: evidence, imagination and simple and plain lies. And for this reason, three types of post-true surveys abounded in the last two years in our country. The first are totally false, that is, the dissemination of pseudo-surveys that are plain and simple inventions. The current communicative ecosystem makes them increasingly easy to detect and denounce, but still they continue to spread as they somehow achieve the objective of inserting suspicion and uncertainty, mainly aimed at corrupting the credibility of true, legitimate surveys. The second group is more refined, because it actually presents true evidence but edited or falsely presented. This type of communication is more frequent and more difficult to undervalue because it contains truth although in a fictional context. A typical example: “projecting” to the total population what only a segment opines. The third form of post-true communication of electoral surveys has a greater imagination component. Because it does not necessarily deny the reported evidence, nor does it seek to build a lie from it; goes further, seeking to question the very essence of the validity of generating surveys and disseminating them publicly. This is what some leaders who make summary judgments to discredit polling entities repeatedly do, such as “all the polls conducted by X are questionable”. We arrive then into a post-electoral environment with some communicational paradoxes:

Exponential increase in linear information, but a significant decrease in the depth of the contents that analyze and explain it. It is the winning of “infoxication” (Cornella) and the losing of contextualization.
Rumors and exaggerations immediately gain credibility, while distrusting the denials to disprove them.
Any negative data is accepted without questioning or requesting evidence to support it; but whatever positive indicators shown are cause for suspicion and doubt, despite the fact that there is evidence to support them.

Which reinforces the age-old attitude of politicians towards the polls: to give validity only to those that reinforce what they think, assume, believe, accept. Seen this way, the challenge of serious pollsters is very great to recover credibility within the vitiated environment of the post-true use of electoral polls. Sadly, it seems there will be no point of return to overcome that new normality. Alejandro Garnica Andrade Independent consultant, officer in AMAI Mexico and partner of GreenBook LatAm. This text is based on a larger article written for a coming book on Mexican 2018 elections by the electoral authority (INE)

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Global Insights – September 2019 – Special Edition

GRBN_News — Mon, 02 Sep 2019 08:00:02 +0000

New ESOMAR/GRBN Guidelines for Primary Data Collection and Duty of Care Open for Consultation Your chance to have a say

Two new guidelines are now up for public consultation. You are invited to share your opinion and suggest amendments.

The first guideline for consultation is the ESOMAR/GRBN guideline for researchers and clients involved in primary data collection. Instead of drafting guidelines for each of the research methodologies, ESOMAR and GRBN have chosen to combine the basic ethical principles for each methodology into three overarching guidelines. This will be the first of these guidelines.

The primary data collection guideline covers the ethical principles for any type of research in which the researcher has direct interaction with the people participating. Methodologies included are for example, surveys, focus groups, in-depth interviews, ethnographic studies, and some forms of observational research, including mystery shopping.

The second guideline is the ESOMAR/GRBN guideline on duty of care. This guideline is to advise anyone working with personal data on their responsibilities to protect the privacy and well-being of the data subjects. It also reflects on some specific research related risks, and new technologies which could increase the risk of an individual being targeted as a result of them having shared their data.

The guideline may also help individuals, clients, researchers and their employees in distinguishing research activities from non-research activities meant to take direct action towards individual data subjects.

We invite you to share your opinion on each of these guidelines and welcome any feedback you may have. To do so, you can download the guideline, insert your comments and/or suggested changes by 30 September and send it to professional.standards@esomar.org.

Insights Association’s CEO SUMMIT EUROPE Edinburgh, UK, September 11-13 Find out more and register Creating Competitive Advantage – Insights Association’s Corporate Researcher Conference

Orlando, Florida, USA, October 22-24 Find out more and register

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