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Examples of ROI of Insights Measurement

Not ready to implement the ROI measurement framework yet? Just interested in reading some examples of how the ROI of Insights is currently being measured in various companies? The Invest in Insights Handbook contains ROI...

ROI Measurement – Setting up for Success

We have spent many hours talking to practitioners about measuring the ROI of Insights and business impact. We have pulled together 15 top ticks and tricks from these experts and included them in the...

Agency Involvement

We recommend that clients involve their agencies in their endeavor to measure their ROI. If you would like to read some thoughts on how to involve your agencies, fill out the form below to access...

The Birth of the Invest in Insights Handbook

This Handbook has been just over one year in the making. the seed for the ROI of Insights Handbook was planted The idea for the Handbook was born in a conversation over dinner with Lukas Pospichal, Managing Director...

BCG Insight Function Maturity Self-Assessment Tool

When Boston Consulting Group (BCG) first studied the management of consumer insights in major corporations in 2009, they developed a four-stage taxonomy to describe the developmental stage of an insights department. Stage 1 represented...

Read the key findings from the BCG, Yale CCI, and Cambiar 2015 Consumer Insights...

The BCG, Yale CCI, and Cambiar 2015 Consumer Insights Benchmarking Study highlights how to architect a world-class Insights organization and the role of ROI measurement. Fill out the form to access the key findings:
ROI-of_Insights

Access the full BCG / GRBN ROI of Insights report

The report presents the key findings from the research undertaken by the Boston Consulting Group and GRBN in 2017 on the ROI of Insights. The report describes the state of ROI measurement in organizations today...
ROI-of_Insights

Read the highlights from the BCG / GRBN ROI of Insights report

The report presents the key findings from the research undertaken by the Boston Consulting Group and GRBN in 2017 on the ROI of Insights. The report describes the state of ROI measurement in organizations today...
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