EFAMRO / Europe Archives - GRBN.ORG

How Researchers can Save the Planet

GRBN_News — Wed, 29 Sep 2021 12:02:42 +0000

The Insights industry plays a key role in helping to make the planet a better place through understanding and voicing public opinion. But we should also make sure that we play an active role in making the planet better through our own business activity and by utilizing the talents of our people. This is not something for one company or one country or one industry association to do. Instead it is something that we should all get behind and work together on.

The MRS Sustainability Council was established in 2020 to review the key sustainability issues facing our sector, ensuring the conversation and agenda in the industry remains relevant and impactful. With an ever-increasing number of clients demanding a commitment from suppliers on inclusion and sustainability issues, we need to take these steps before they are forced upon us.

The Council has taken the first step to promote NetZero carbon emissions across the UK market research industry. We did this knowing that the outcome cannot be a UK only outcome, that success means engaging with and helping other industry associations across the world take their first steps too. We made the decision early on to focus on progress over perfection and make things as easy as possible for agencies to join and other associations to spearhead change in their country. The approach the MRS has taken will not be an exact fit for other countries but hopefully can be a useful template for others to create their own movement of agencies’ sustainability efforts.

The MRS NetZero Pledge asks CEOs to make four commitments towards ensuring their organisations are sustainable by 2026. The pledge includes: to be NetZero, publishing carbon emissions, collaborating across the sector and encouraging call outs by employees and clients on environmental concerns. Signers of the Pledge are required to be an MRS Accredited Company Partner.

The drive for sustainability is also needed – and wanted – on an individual level. Conducted in the UK in May 2021, the Insight Climate Collective asked 529 MRS members how they feel about climate change. The webinar highlights details of the survey and is a great springboard for conversation in this area. Key findings include:

95% agree/strongly agree that climate change is an urgent issue.
92% agree/strongly agree that they worry about the effects we’re having on the planet.
88% agree/strongly agree that we’re headed for environmental disaster unless we change our habits quickly.
76% think the research industry has the same level of responsibility to address climate change as other service sectors such as banking, consulting or law (6% think much more responsibility).

Overall, many people demonstrate a clear passion for sustainability, but addressing the gap between thought and action necessitates collective effort. If you’re an MRS company partner and would like to sign the NetZero Pledge, please email mrs.ceo@mrs.org.uk. If you’re not a partner but want to start a dialogue surrounding this issue, please contact rhys.hillan@zappistore.com to better understand how you can approach sustainability within your organization.

Steve Phillips (CEO, Zappi)

Rhys Hillan (Meta Researcher, Zappi)

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Is MR capable of changing the world for the better?

GRBN_News — Sun, 18 Aug 2019 22:13:43 +0000

A special issue of the International Journal of Market Research of the British Market Research Society will focus on the contribution of market research to international development. We are interested in the role of market research in promoting gender equality, health, eradication of poverty, good governance and economic and human development. Is MR capable of changing the world for the better? Globally, development aid runs into several billions of USD per annum. The top 30 donor countries at present gives a total of over $200 billion. Further substantial amounts come from charitable foundations, UN agencies and other sources. Historically, there has been a resistance to the use of market research techniques predominantly developed in a commercial context. This is now changing as donors, governments, NGOs and philanthropic foundations see the value of market research and marketing techniques to create social change. Social marketing used by governments is one example of this. Market researchers have developed tools for consumer insight which can be used to engage beneficiaries, stakeholders and gatekeepers in development programmes; focus groups, workshops and “human centred design” are used to create interventions which meet the real needs of local people; consumer segmentation has played a crucial role in promoting changes in behaviour to prevent the spread of HIV/AIDS in Africa; branding techniques have attracted young people and changed behaviours; and mass communications have helped shift attitudes towards governments and political engagement. New technologies such as mobile apps are revolutionising the way data can be collected in remote rural areas. We are inviting contributions from academics, market researchers and users of research that address research questions around the application of market research to international development. The Editors welcome both empirical and conceptual papers presenting new perspectives and approaches on tackling the global challenges of poverty, disease, weak government, people trafficking, gender inequality and lack of education. Equally we welcome reflections from those who have worked in international development for many years but are only now appreciating the positive impact of research inputs and insights. Thus historic accounts and analysis as well as up to the minute research are welcome. The Special Issue Editors are Graham Mytton (Audience Research Training and Consultancy), Prof. Agnes Nairn (University of Bristol) and Philly Desai (Turnstone Research). The Special Issue Editors are happy to address questions from authors about potential papers. Contributions in the form of a Viewpoint; more practically oriented or case study based Forum articles; and full academic papers are encouraged. For more details of IJMR content requirements and submission details please see https://us.sagepub.com/en-us/nam/international-journal-of-mar- ket-research/journal203424#submission-guidelines This Special Edition is currently proposed for January 2021, and the deadline for submissions is 31st March, 2020. For more information contact gmytton@gn.apc.org

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ADM Transparency Initiative

GRBN_News — Fri, 15 Mar 2019 06:06:15 +0000

German association launches test phase to promote research transparency within the sector The ADM seeks to make market, opinion and social research projects more comparable. Therefore, the association’s general assembly approved the roll-out of a transparency initiative at the end of last year. Its core element is a catalog of detailed criteria, such asthe description of the used method, the sample, data collection, applied standards and quality checks. The test phase was kicked-off early this year and is currently being rolled-out throughout ADM’s member agencies. An evaluation of the initiative’s test phase is to take place at the end of April. Until then, the practical experience of ADM’s member agencies will be collected for analysis. The German website with information on the Transparency Initiative can be accessed via www.adm-ev.de/leistungen/transparenz-initiative/.

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European Agency Managers Are Very Optimistic Regarding Their Businesses

GRBN_News — Tue, 15 Jan 2019 07:11:13 +0000

European agency managers are unprecedentedly optimistic, but less expectant regarding the market development

Introduction Since 2013 EFAMRO is measuring the sentiment in the European research industry biannually. By the end of 2018 a new wave was conducted. Research agencies, that are members of their national trade association, were asked about the business outlook from the perspective of both their own organisation and their domestic market. In this wave, respondents from 13 European countries participated. The sample base and response rates are relatively small in some countries and the questions differ slightly (as a result of historic benchmarking). However, the results give a good indicator of the development of the European research industry, particularly when comparing the results to the results of the previous waves. The smallest samples used in the report include 7 respondents (business managers) per country. One country with just 2 respondents was not included in the report. The overall base for the results is 287.

Managers unprecedentedly optimistic regarding their own businesses

Optimism of business managers is continuing and on an even higher level than in the preceding waves of the EFAMRO Moodindicator. Again, in most of the countries the majority of the business owners are optimistic regarding the revenue of their agency in the year ahead (see Table 1). The average level of optimism is slightly higher than in the previous wave, Q1/Q2 2018. Regarding the growth of revenue for their own agencies, business managers are extremely positive in Sweden, Finland, Ireland, Russia, Norway and the Netherlands. Table 1: Business owners views on their own businesses Research businesses in Switzerland, Spain, Italy and the UK are less optimistic compared to other countries in this wave. In Switzerland the quite negative sentiment continued during 2018. In several countries the sentiment has somewhat changed since the last wave in early 2018. In Spain and Italy in particular the sentiment has declined. In many other European countries the sentiment seems to have improved during 2018: in Germany, Portugal, Ireland and Russia for example. In the UK the sentiment has slightly improved since early this year. This is quite surprising given the uncertainty related to Brexit, and it is possible that this may have subsequently weakened following very recent increased uncertainty. In the Nordics growth expectations and optimism of businesses are at an all-time high (in the 5 years of the Moodindicator) or very close to it. Table 2 details the results of the EFAMRO Moodincator since 2013, expressed in ‘net positive’ (meaning ‘percentage respondents expecting an increase -/- percentage expecting a decrease’). Table 2: Net positives for business owners’ views on their own businesses

Expectations regarding the national markets in 2019: no optimism in most of the countries

Although the managers in most countries are very optimistic regarding the outlook of their own agency, they are far less optimistic about the development of their domestic market. Let’s hope the expectations of the managers regarding the outlook of their own agencies are more accurate than regarding the domestic market. Jan Oostveen

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EphMRA Joins Forces with MRS to Deliver Policy and Professional Standards Services

GRBN_News — Mon, 23 Jul 2018 07:21:46 +0000

Global healthcare market research association, EphMRA, today announces it has partnered with MRS to enhance its Code of Conduct and develop professional standards services for its members. EphMRA aims to inspire and empower members to influence decision through expert advice and insights to help drive business performance and gain competitive advantage. MRS will advise EphMRA on its current healthcare-specific Code of Conduct and assist in drafting the annual update to reflect new data protection and privacy legislation; this will include further incorporation of the EU General Data Protection Regulation (GDPR). MRS will also advise EphMRA on the expert guidance it offers its members for the interpretation and application of the code. The new partnership extends MRS’s portfolio of work with international trade associations to promote ethics and standards within market research and analytics. This includes the provision of professional standards to the European Research Federation (EFAMRO), which represents the commercial interests of research agencies at the European level. In addition, major international research markets including the Netherlands, Singapore and Australia have adopted the MRS Fair Data scheme; a trust mark for organisations which collect, use and retain personal data properly and ethically. As well as partnering with MRS to access the latest policy and ethical standards, EphMRA, has signed up as an associate member of the Global Research Business Network (GRBN) – an important global network which seeks to promote and advance the position of research along with regional federations and national associations. Jane Frost CBE, CEO of MRS, comments: “MRS is widely recognised for its ethics, policy and professional standards expertise. Interpreting policy, creating and upholding the highest standards is fundamental to researchers’ ability to engage participants and undertake robust and ethical research. This is never more-true than when working in healthcare which relies on access to some of the most personal and sensitive data. We are delighted to be working with EphMRA to support them in maintaining the highest standards in policy and ethics, which further strengthens MRS as the centre of global excellence for research and data standards and policy.” Karsten Trautmann, Merck KGaA and EphMRA president says: “This new alliance with the MRS further strengthens the position of EphMRA as the centre of excellence for healthcare market research and business intelligence. The landscape of compliance is constantly changing, and our members need to keep up to date in order to ensure they are offering the highest level of service to their clients.” Ends Notes to Editors About MRS

The UK is the world’s second largest research market.
With members in more than 60 countries, MRS is the world’s leading research association.
It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, support services, client-side organisations, the public sector and the academic community.
MRS represents 80% of research agencies who commit to, and are regulated by, the MRS Code of Conduct to ensure professional and ethical research of the highest standard of excellence.
In 2013 MRS launched the Fair Data trust mark that demonstrates which organisations handle their customers’ personal data fairly.
MRS is the global leader in research qualifications and training.
Winners of the Launch of the Year prize at the International Content Marketing Awards 2013 for Impact magazine, the quarterly publication of the Market Research Society and sister title to Research-live.com.

About EphMRA

Its overall aim is to inspire and empower members to influence decision through expert advice and insights to help drive business performance and gain competitive advantage.
EphMRA is the hub for excellence to empower members to become the business partner of choice in providing insights and expert advice.
Creating a healthcare market research and analytics community that defines, develops and shares best practice.
Continuously developing and strengthening the core competencies that allow members to achieve excellence as business partners and expert advisers. Excellence means that EphMRA sets the gold-standard in healthcare market research and analytics and continues building excellence by focusing on core competencies that relate to the strategic components of market research, data and analytics and business insights. This includes primary and secondary market research, forecasting, data analysis, competitive monitoring, KPI performance specialists etc.
Furthermore, EphMRA will provide expert guidance to its members on healthcare market research and analytics standards and ethics.

For further information, please contact: Emma Molton / Harriet Crosby Camargue, on behalf of MRS +44 (0)20 7636 7366 emolton@camargue.uk / hcrosby@camargue.uk Bernadette Rogers General manager, EphMRA generalsecretary@ephmra.org

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GRBN International Workshop Day Review

GRBN_News — Wed, 14 Mar 2018 07:36:21 +0000

I was fortunate to have the opportunity attend the GRBN International Workshop Day, which kicked off MRS Impact Week, and was asked to share my thoughts on the day. Overall, I thought that a lot of ground was covered during the sessions, and I found the day to be both engaging and productive.

ROI of Insights

The day kicked off by diving into the BCG / GRBN report on the ROI of Insights. It proved to be a complex topic with much data to support both the benefits as well as the process to calculate the internal ROI. It was interesting to see the data on the expectations clients have on their agencies when it comes to measuring ROI, and the data illustrated that agencies have an opportunity to develop their relationships with their clients if they can do a good job supporting them on demonstrating business impact. The end-client panel discussion on ROI was fascinating, as the clients discussed how they were going about demonstrating the impact of their work, and the challenges they have with this. A couple of things which struck me from the discussion were 1) the importance of both the internal and external briefing documents and 2) the importance of getting feedback from stakeholders on the impact of the research on their decision-making.

participant engagement

This was the second topic covered during the day and I found the content to be excellent and actionable for consultants, agencies and corporate insights professionals alike, with an appropriate balance of presented content, panelist insights and attendee workshop activities, and I came away with several useful ideas that I could implement in my firm. Much of the content reflected common sense and respect for our research participants. That validation, however, is valuable and can be used to support our advice to clients regarding issues such as excessively long surveys and overly complex designs. The panel discussion involving data collector, agency and end client representatives brought home just how multi-faceted the issue of participant engagement is, and how everyone involved in the research process has a role to play in creating better experiences for participants. The workshop session allowed for excellent interaction among the attendees and there was a lively discussion on what changes to the participant experience would be most impactful, as well as on the challenges involved in implementing those changes.

Feedback from others

Taking the opportunity to talk with some of 35 or so people attending the Workshop Day, I found I was not the only one to get something out of the day. Here are some of the comments I heard: Thank you so much for preparing the ROI information and sharing it with us today. It gives me a new way to potentially pitch the value of our work to our execs. – Corporate insights director Before today, I believed that participant engagement was the responsibility of my research partners. Now I realize that I, and everyone on my staff, needs to be aware of opportunities to enhance our participant experiences. Not only is it a reflection of our brand, but can also be one of the inputs we use to calculate and demonstrate our internal ROI. – Corporate insights director I’m extremely passionate about participant engagement. I would recommend this workshop to anyone who influences research design. And while the ROI Workshop is primarily targeted to corporate decision-makers, I enjoyed the exposure to how they may potentially measure and validate their internal worth. It will make me a more aware and valued business partner. – Online panel representative It was great to see stats about the impact of engagement, as this gives me the business case to invest more time and money in participant engagement – Agency director It is incredible to now have a framework we can work with to showcase our work and prove our value – Corporate insights director

How to improve?

There was much to absorb throughout the day. Given the wealth of actionable information, perhaps future GRBN workshops could concentrate on a single theme (ROI or Participant Engagement) rather than cover both in one day? It would also have been nice to have had more time for the interactive workshop session. We learned that shared experiences was a major benefit of this event, and a bit more time to learn from others would have been beneficial. Kevin Menk Strategic Resource Partners

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GDPR, what you need to do – Part 2

GRBN_News — Mon, 04 Dec 2017 06:56:44 +0000

so what should you be doing ?

Due to the wide scope of GDPR it will cover more many more businesses than before. If you have not already started getting ready, with 6 months to go before implementation, you need to be getting ready now. So where do you start…? (If you missed them, you can read tips 1 to 5 in the first article here)

Determine if you need to appoint a Data Privacy Officer (DPO). These are required when:
1. Core activities require regular and systematic monitoring of data subjects on a large scale or
2. Large scale processing of sensitive data

Research organisations generally collect personal data, including sensitive data, as part of their core activities, and they do this on a large scale so a DPO is likley to be needed by research organisations. MRS has some guidance on appointing DPOs.

Build an organisation wide comprehensive privacy compliance programme and structure to ensure that all the necessary activities are completed.

Prioritise all areas within your business which have the highest risk and highest potential impact on your organisation, including areas with he highest fines such as consent, sensitive data and compatibility of systems with new rights.

Start undertaking Privacy Impact Assessments (sometimes called Data Protection Impact Assessments) for your activities. This is how privacy by design and default becomes embedded in your corporate thinking. These assessments should describe your data flows and identify and minimise compliance risks. As a minimum the Assessment should include:
1. A description of the envisaged data processing
2. An assessment of the need for processing and risks to the data subjects
3. Measures to mitigate these risk and to ensure GDPR compliance.

And lastly prepare for breach notifications. Set up internal procedures and strategies for data breach notifications, and processes for detecting breaches.

Debrah Harding Managing Director, MRS

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GDPR, what you need to do – Part 1

GRBN_News — Mon, 20 Nov 2017 06:56:05 +0000

The General Data Protection Regulation will come into force in all of the 28 Member States of the European Union (EU) on 25 May 2018. This will herald a significant change in the regulatory landscape for data protection giving EU citizens greater control of their personal data. The new Regulation directly affects both EU and non-EU based businesses as it applies to organisations processing and holding personal data of data subjects in the EU, regardless of the organisation’s location. Non-EU data controllers and processors must comply with the European data protection obligations when they have an establishment in the EU or if they offer goods and services in the EU or monitor behaviour of individuals in the EU. Organisations based outside the EU which are captured by the GDPR must appoint an EU-based representative. The impact of the GDPR will also be felt by businesses in any supply-chain with EU based organisations as these organisations will be seeking to ensure that the processes, policies and safeguards in place with all their sub-contractors meet GDPR standards. The new GDPR also introduces significantly higher fines for GDPR breaches:

Some contraventions will be subject to administrative fines of up to €10,000,000 or, in the case of undertakings, 2% of global turnover, whichever is the higher.
Others will be subject to administrative fines of up to €20,000,000 or, in the case of undertakings, 4% of global turnover, whichever is the higher.

so what should you be doing ?

First off you need to determine whether your organisation’s activities mean that GDPR applies.

If it does next step is to conduct an information audit to fully understand personal data use and processing within your organisation. The kinds of questions you need to investigate include:
1. Where is personal data stored?
2. How secure is it?
3. Who has control and access to the data?
4. Is it shared with third parties and other processors?
5. What are our subcontractor arrangements? Are these sufficient?

Understand the legal grounds for collecting data. Is it only consent or do you use other grounds? EFAMRO has produced some excellent guidance on understanding the different legal bases for collecting data.

If you use informed consent you need to look at information notices, policies and so on to ensure that you are being “fair and transparent” to individuals about your processing unless the individual already has this information. Full information must be provided to individuals, more comprehensive than currently and there is increased focus on effectiveness of the communication. Notices need to be provided in accessible language which can be easily understood and should include:

Identity and contact details
Purposes of processing
Legal basis for processing
Recipients of data
Transfers
Retention periods
Right to access

Review your IT arrangements. Questions to consider:
1. Can your IT systems and organisation processes cope with the new rights?

Think about subject access, data portability, right to be forgotten, recording objections or withdrawing from processing, plus deletion of information
Build in security measures as part of your processes e.g. encryption software
Ensure there is limited access
Limit data retention periods and consider retention periods for different types of data and/or data purposes

Review your corporate data and security policies, processes and training. These will all need to reflect the new requirements and staff need to understand their obligations.

The second article in the series will be published in our next newsletter coming out on the 4th December. Debrah Harding MRS

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Co-Regulation: The Next Big Challenge

GRBN_News — Mon, 16 Oct 2017 06:41:14 +0000

EFAMRO/ESOMAR COOPERATION FOR A EU CODE OF CONDUCT

With the launch of the GDPR to be fully applicable in the European Union in May 2018 the research industry in Europe will take a new step to adopt the CO-REGULATION approach proposed by Regulators relative to the personal data processing of data subjects, and relevant in particular for secondary data analysis. EFAMRO and ESOMAR have agreed to cooperate in representation of the research sector to work with European regulators in order to produce a new Code of Conduct, based on the assets of the ICC/ESOMAR International Code, and as defined under article 40 of the GDPR, that sets the mandate in this terms: “The Member States, the supervisory authorities, the Board and the Commission shall encourage the drawing up of codes of conduct intended to contribute to the proper application of this Regulation, taking account of the specific features of the various processing sectors and the specific needs of micro, small and medium-sized enterprises..”

SETTING OUR SCENARIO FOR DATA ANALYTICS

This initiative will change the scenario of research regulation and guidelines in Europe, and will also have a progressive effect at the international level, insofar third countries or international organizations acting as controllers or processors shall make binding and enforceable commitments, via contractual or other legally binding instruments, to apply the appropriate safeguards including with regard to the rights of data subjects. Associations and other bodies representing categories of controllers or processors may prepare codes of conduct, or amend or extend such codes, for the purpose of specifying the application of the Regulation, such as with regard to:

fair and transparent processing;
the legitimate interests pursued by controllers in specific contexts;
the collection of personal data;
the pseudonymisation of personal data;
the information provided to the public and to data subjects;
the exercise of the rights of data subjects;
the information provided to, and the protection of, children, and the manner in which the consent of the holders of parental responsibility over children is to be obtained;
the measures and procedures (Articles 24 and 25) and the measures to ensure security of processing (Article 32);
the notification of personal data breaches to supervisory authorities and the communication of such personal data breaches to data subjects;
the transfer of personal data to third countries or international organizations; or
out-of-court proceedings and other dispute resolution procedures for resolving disputes between controllers and data subjects with regard to processing, without prejudice to the rights of data subjects (pursuant to Articles 77 and 79).

MONITORING OF COMPLIANCE

The code of conduct shall also contain mechanisms that enable to carry out the mandatory monitoring of compliance with its provisions by the controllers or processors, and also subject to the tasks and powers of supervisory authorities competent. The new Code will be drafted by industry bodies and submitted to the European Board of the supervisory authority that shall provide an opinion on whether the draft code complies with the Regulation and shall approve that draft code if it finds that it provides sufficient appropriate safeguards. The Board shall then submit its opinion to the European Commission that may decide that the approved code of conduct has general validity within the Union. In such case, the European Commission shall ensure appropriate publicity for the approved codes that have been decided as having general validity. That legal seal of guaranty can be anticipated to become a very strong signal of value in the near future.

RELEVANCE FOR SECONDARY DATA ANALYTICS

The status of the new code of conduct then shall be an extension of the Regulation (GDPR) with relevant application to our industry and will allow those companies and organizations certified and monitored to claim such special status in front of the market. Clients are compelled to work under the GDPR, and they will value and have a preference for suppliers of research that are compliant with the new code of conduct; in particular relative to all processing of data which provenance is from secondary data sources for research and data analytics purposes, Final deadline is still to be defined but 2018 is the reference for the work to be finished in parallel with the self-regulation research guidelines that will keep its worldwide relevance. Enrique Domingo EMB member of GRBN Chair Professional Standards Committee of ESOMAR

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Increasing optimism in the European research industry, with Italy and Switzerland as exceptions

GRBN_News — Mon, 31 Jul 2017 17:43:53 +0000

Jan Oostveen, EFAMRO’s Director General, highlights the key results from the latest wave of the EFAMRO Moodindicator: European research businesses are currently rather optimistic regarding the revenue development of their businesses in 2017. Overall the markets in Europe seem to be in good shape, much better that the last few years. There are a few exceptions. The markets in Switzerland and Italy are struggling with domestic economic issues significantly affecting the health of the national research markets. In Finland there is less optimism as well, but we have to be aware just a small number of businesses participated in the study. The results are based on the spring 2017 EFAMRO Moodindicator. Twice each year EFAMRO is measuring the sentiment in the research industry in Europe. Though the sample base and response rates are relatively, the results give a good indicator of the development of the European research industry. Currently in almost all participant countries the majority of the business owners and managers expect the revenue of their business to grow in 2017. Norway, Spain and the Netherlands are the most positive. In Norway optimism is on a relatively high level, considerably better than in previous years. The southern European countries suffered most during the post-2008 economic crisis. Up to 2013 there was much pessimism in Spain, Italy and Portugal. Since early 2014 recovery seemed to occur, with optimism increasing. In Spain and Portugal where the GDP is growing, optimism is now on a high level and still increasing, while in Italy the national economy is stagnating and the expectations of business managers and owners are rather pessimistic. Red is on balance negative, green positive In the UK business managers have been optimistic for a long time. Just after the Brexit referendum there was a decline in the sentiment due to the uncertainty related to the UK leaving the EU, but in 2017 the managers seems to have more confidence. Since mid 2016 there seems to be a major change in the sentiment in the Russian research market. After three years of dominant pessimism (2014-2016), business managers are in 2017 in a quite positive mood, and the positive mood shown in Q4 2016 continues. The sentiment in Switzerland however is quite negative; at its lowest level in three years. This may be related to the economic situation including challenges with the Swiss currency. The Swiss economy did not grow in the second half of 2016 and the growth was very limited in Q1 2017. Some countries such as Finland vary very much between waves of the EFAMRO Moodindicator. This may be caused by the lower response rates from in Finland. Research managers have also been asked about their expectations regarding their national research market. As always, businesses in most of the countries are considerably more optimistic about the development of their own organisation than about the development of the industry in their countries. Anyhow, almost all business owners and managers expect their national research industry to be stable or grow slightly in 2017. The last few years it has been noticed the results of the EFAMRO Moodindicator regarding the research industry in EU countries, are correlated to the ESI, the EU Economic sentiment indicator. Since the spring wave of the EFAMRO Moodindicator, the ESI has been increasing, a good indication of continuing or even increasing optimism. In autumn EFAMRO will conduct a new wave of the Moodindicator.

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