ENGAGE MR Program: A Route to Increased Panel Retention and Data Quality

The 2^nd round of the ENGAGE MR coaching program will kick off this fall and we are inviting data collection companies to nominate Participant Engagement Champions to join the program. Here’s what Lisa Wilding-Brown, Participant Engagement Champion at Innovate MR, had to say about participating in the first round of the program:

• Lisa Wilding Brown, Cheif Research Officerm Innovate MR

“Innovate MR’s participation in the Engage MR program has made a material impact on our business and the experience of our panelists. We’ve introduced several changes that have increased our panel retention and satisfaction ratings and ultimately the quality of the data we provide to our clients. The Engage MR program helped us to see that we can make changes on our end that have a positive influence on the participant experience! The GRBN has done an incredible job socializing our mission to preserve the respondent universe; I think this has been the most impactful industry initiative we have been involved in to date.”

data collectors have an incredibly important role to play

Whilst it is true that on a project-to-project basis, data collectors hands are often tied as to what they can do to improve the experience of, for example, taking an individual survey, there is much they can, and need to, do as the interface between our industry and those all so important people, our participants. Data collectors control the overall experience, as well as the overall relationship, holding the key to recruiting, motivating and retaining the right people. They have the ability to see the big picture and collect the all-important metrics, which will help drive behavior change, for example with respect to embracing mobile. As such, data collectors are a critical piece in the participant engagement puzzle, and we encourage them to work with us together with agencies, end clients and tech providers to improve the experiences we give everyone, who willingly participates in research.

Thanking all our pARTNERS

We would like to take this opportunity to thank all the great companies, which are showing their pioneering spirit and their commitment to improving participant engagement for the benefit of everyone in the sector, as well as themselves. COMPANIES PARTICIPATING IN ROUND 1 OF THE ENGAGE MR PROGRAM We are calling on data collector leaders who care about the future of the sector, and appreciate the need for engaged people to participate in research, both for the benefit of their business and of their clients, to join the ENGAGE MR program and be a CHAMPION for change. You can read more about the program here. Or if you are already convinced that the ENGAGE MR program is for you, please contact Andrew Cannon.