IIeX Atlanta – Focus on Participants as well as Innovation

It is great to see so many sessions at IIeX in Altanta next week dealing with the topics of user experience and participant engagement. Whilst it is fantastic that technology and innovation are opening up endless possibilities and enabling better insights to be delivered more efficiently, as an industry we still need to get the basics right. Fundamental to our ability to leverage all this innovation is our ability to get people to participate in research, for even the best innovation if based on poor data is poor innovation. If you are going to be in Atlanta, we encourage you to check out the following sessions:

• Monday Jun 12 – 9:00am – 9:20am – Sourcing Research Participants: Opening the Black Box…or Pandora’s Box – Roddy Knowles and Melanie Courtright, Research Now
• Monday Jun 12 – 11:00am – 11:20am – Creating Relationships, Not Surveys – Kelsy Saulsbury, Schwan’s Company
• Monday Jun 12 – 11:40am – 12:00pm – Panel: Global Call to Action on Mobile Experience – Lenny Murphy, GreenBook – Melanie Courtright, Research Now – Frank Kelly, Lightspeed
• Tuesday Jun 13 – 3:40pm – 4:20pm Panel: The Great Sample Debate – Tanya Feinstein, Dell – Jake Wolff, Cint – Mendy Orimland, ProdegeMR – Sima Vasa, Paradigm Sample, Melanie Courtright – Research Now
• Tuesday Jun 13 – 4:20pm – 5:00pm Panel: GRIT Consumer Participation in Research – A large panel lead by Lenny Murphy, GreenBook