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If You Don’t Trust Your Government Who Can You Trust?
The recently completed 2018 GRBN Trust Survey looked into the issue of trust across eight countries. One of the things we discovered was a very low level of trust in government. That trust in government is low, is perhaps not surprising given the world we live in, but that it is so low across all countries surveyed did surprise us…. Read more
Concern with Personal Data Misuse Remains Extremely High
The latest findings from the 2018 GRBN Trust Survey show that across the globe people remain very concerned about the safety of their personal data. On average across the eight countries surveyed, 83% of people surveyed say they are very or fairly concerned that their personal data might be misused, with as many as four-in-ten saying they are very concerned about this… Read more
ENGAGE MR Program: A Route to Increased Panel Retention and Data Quality
The 2nd round of the ENGAGE MR coaching program will kick off this fall and we are inviting data collectors to nominate Participant Engagement Champions to join the program… Read Lisa Wilding-Brown’s thoughts on what Innovate MR got out of participating in the program
Technology won’t render us obsolete (but watch out for irrelevance)
John Bird, Executive Vice President at Infotools, delves into three simple but impactful things market researchers can do to remain essential as the role of market research evolves.
“While we can all speculate about the impact that blockchain, VR, and AI will have on market research, there’s one thing I’m certain of: the future of this industry will depend on more than just how well we use new technologies. Our fate will also rest on our ability to…” Read More
Critical Mix Advocates Mobile-First Insights with Free Usage
While mobile-first technology exists, and offers substantial advantages, its full potential has not yet been recognized in our industry. Critical Mix wants to break down the barriers by giving companies the opportunity to harness the benefits of mobile-first capabilities without experiencing any risk… Read more
