Welcome to the first issue of the GRBN Global Insights Newsletter for 2019. Let’s make this year the best we can for clients and participants alike, as well as for everyone who works in our great industry. We’ve included in this newsletter three of our most popular featured guest posts from 2018, which hopefully inspire you on your own journey in 2019. Make 2019 the Year of the Participant We still have room for a couple more Participant Engagement Champions in the next round of the ENGAGE MR Coaching Program. If you care about participants and want to enhance both your skills and your reputation, then why not grab one of the remaining spots? Find out more here. ROI of Insights Workshops – Two New Workshops Available for 2019 GRBN, in partnership with Cambiar, is adding two new workshops to its offering for 2019. For end clients, we have added a workshop for those who don’t have time to affect a major change process, but still want to reap the benefits of improving the real and perceived value of Insights. For agencies, we have added a new workshop which enables client-facing staff to develop their trusted advisor status by helping their clients measure, demonstrate and build business impact. Find out more about our workshops for end clients and agencies. EphMRA MR Excellence Awards 2019: Submission Deadline 28 February 2019 EphMRA takes this opportunity to to learn more about excellence and best practice and these Awards enable you to showcase your expertise in healthcare MR. Details about our three Awards are outlined here: https://www.ephmra.org/about-us/awards/excellence-in-mr-awards/… Read more European Agency Managers Are Very Optimistic Regarding Their Businesses The optimism of European research business managers is continuing and on a very high level. Managers are less optimistic regarding the overall domestic market. Results of the recent EFAMRO Moodindicator, conducted biannually… Read more Featured_Guests ROI of Insights: The View From the Hot Seat By Lisa Courtade, Merck “I’ve never been a fan of the age old metric of dollars of research spend per person ($/FTE). It has always harkened for me memories of Operations Management and how we assessed the efficiency of a factory worker or cost per piece produced. An analogy which commoditized the research function rather than recognized the true artesian value of this profession which is as much an art as it is science….” Read More Featured_Guests You Don’t Just Measure Business Impact, You Build It By Simon Chadwick, Cambiar  “When Boston Consulting Group (BCG) first studied the management of consumer insights in major  corporations in 2009, they developed a four-stage taxonomy to describe the developmental stage of an insights department….” Read More Featured_Guests   Diagnosing Challenges Facing Market Research By Walker Lewis, Critical Mix “We’ve heard apocalyptic claims seemingly forever, yet as an industry we’re still alive, kicking, and growing! The future of our industry appears to face challenges that fall into two categories: external and internal. Distinguishing between the two helps answer the question about what’s really going on…” Read More AMSRO Welcomes ACCC’s Preliminary Report To Safeguard Data Privacy The Association of Market and Social Research Organisations (AMSRO) today applauded the Australian Competition and Consumer Commission’s (ACCC) preliminary Digital Platforms Inquiry report and proposals to further protect the privacy of individuals across the digital landscape…. Read more
Better Data Means Better Business Decisions: Tips for Engaging Your Participants and Achieving High Quality Data A joint FocusVision-GRBN webinar on Janaury 24th 11am ET Find out more and register

SampleCon 2019

We are excited to be speaking about Participant Engagement at SampleCon in February. Hope to see your there! Find out more and register