Awareness of diversity and inclusion issues is growing says new global study of market research sector
New research from the Global Research Business Network (GBRN) has underlined the growing importance of diversity and inclusion within the market research sector.
In a sign of progress, the organisation’s Diversity, Inclusivity and Equality survey, launched today, reveals that over twice as many market researchers believe their organisation is making concerted efforts on inclusion matters than don’t, as the sector continues its push for greater representation… Read more
Improving DE&I in Market Research Starts With Attracting and Retaining Diverse Talent
Emel Mohammadally, VP of EMEA, LUCID (A CINT GROUP COMPANY)
Real progress on improving diversity, quality, and inclusion within the market research industry needs to be a top priority heading into 2022. Not only will business success depend on it, but the positive ripple effects will extend far beyond the industry itself.
Technology is transforming market research. …Read more
Compared to the general population of employers, market research employees are less likely to want to leave their job due to diversity, equality or inclusion issues. I guess since this is our benchmark, we can consider that a win.
But this is also telling us that there is a good chance that someone on this morning’s Zoom has thought about leaving their job because of discrimination… Read more
The events of the last few years, including the murders of George Floyd and Breonna Taylor, have brought to light the need for action and further conversations about race, diversity, and equity. In the market research industry, we are tasked with the responsibility of gathering the opinions from each unique viewpoint to best inform future business decisions and influence global change. A crucial role of market research will continue to be helping businesses move away from purely performative, PR-focused gestures and toward actionable results and truly inclusive insights…. Read more
EVERY VOICE MATTERS: Diversity, Equity, Inclusion & Belonging
Jaime Klein, Chief Talent & Integration Officer, Schlesinger Group
Belonging is human. We all want to find our place, connect, and be heard. To contribute and be someone. Schlesinger Group knows that diversity, equity, inclusion, and belonging are needed. We have committed—we took the pledge. Much more importantly, diversity, equity, inclusion, and belonging are what we all want, what our employees want. So delivering on our promises means being aware that this goes well beyond the metrics and not everyone is going to be comfortable… Read more
I moved my family from the UK to the South of France in 2006. No stranger to the country, I dared to believe I was well-prepared for cultural integration… Cue my confusion a year later when I asked my 5-year-old if she would like a ‘pain au chocolat’ pastry for breakfast (its Northern French name)…. Completely horrified, she replied: “Mummy, you mean ‘chocolatine’.”
A memorable taste of regional divides, it remains my unique reference point when considering genuine inclusivity and diversity in research… Read more
Rakuten Insight partnered with GRBN on the 2021 Diversity, Inclusivity and Equality Survey, with 1,000 participants coming from Rakuten Insight’s own proprietary panel in Japan. Interpreting the data through a local lens in Japan is key, too often stereotypes can affect how the data is interpreted. For example, the recent Olympic Games committee scandal put gender equality in Japan in the global spotlight… Read more
