New ESOMAR and GRBN guidelines for processing secondary data for research launched
Guidance clarifies key responsibilities when working with secondary data
ESOMAR and the Global Research Business Network (GRBN) announce the release of a new guideline to support researchers applying new approaches in assembling and analysing large data bases to uncover patterns and deliver new insights.
We are experiencing a digital revolution with more data available than ever before coming from secondary data resources such as transactional databases, social media networks, sensors, scanners and data aggregations constructed from a range of sources… Read more
GRBN is running a new wave of the GRBN Global Trust Survey with fieldwork in July this year. National associations in five countries are already committed to participating – Australia (AMSRS), Japan (JMRA), Korea (KORA), the UK (MRS) and the USA (Insights Association).
We would also like to thank our corporate partners, who are already on board:
- Gold partner: Innovate MR
- Bronze partners: Opinium, PMI, Rakuten Insights and Teg Ovation
TO: THE INSIGHTS INDUSTRY
We’re on a slippery slope, and it’s moving fast. Consumer trust in the data and service quality we provide is at an alarmingly low level. That much is obvious. What isn’t clear is how to reverse the trend.
The first challenge is that our industry has no universal definition of quality. What’s more, there exists no clear path to establishing the parameters required to craft that definition. Factor in inconsistent demand from brands for high levels of service, and we’re in a perfect storm. One that threatens to undermine our entire profession… Read more
There has been a spotlight on DEI efforts within the market research industry and the greater business world as ongoing racial injustices occur and continue to occur today. Bringing attention to such complex issues is a good first step, however, good intentions are just the start to making an actual impact.
The reality is that it’s easier to highlight celebrations or traditions of a particular group than it is to talk about the injustices and inequities the group has historically faced in the business world. Discussing grittier topics, measuring objectives, and tying those objectives to company goals is the only path to fostering true growth. Below are several considerations for businesses looking to enact meaningful change in their organizations… Read more
