Introducing Global Research Heroes
Meet the people in our sector creating positive change in the world
We are excited to launch a new GRBN initiative to celebrate the people and companies, who are freely giving up their time and other resources to help tackle the challenges our world is facing: the environment, education, poverty, health, justice.
You can read the hero stories as we publish them here, or follow us on LinkedIn or Twitter, where we will also be sharing these good news stories.
Do you know a person, a group of individuals or a company, working in our sector, who is helping create a better world through pro bono work? Or maybe you are? If so, please nominate them / yourselves and help us tell their/your story and as a result inspire others to make a difference. You can make a nomination here.
Opening the conversation: Mental Wellbeing in Market Research
The Opinium Workplace Mental Wellbeing team
What was the issue?
Workplace mental wellbeing has long been a taboo subject and ignored by employers and employees alike. While recent years has seen some improvement, there has been no simple yet academically robust measure and tool to assess workplace mental wellbeing and provide actionable and strategic insights to help businesses accelerate change.
Are Insights functions ready for the next decade?
The short answer is many are not, and I’ll tell you why
As 2020 is just around the corner, I’m asked more and more whether Insights functions are fit for the demands of the next decade. My answer is that unfortunately most are not. In fact, many are facing budget cuts as they are simultaneously being asked to do more and more. Fortunately, some Insights functions are ready and are being given the extra resources to be fit for the 2020’s. Why is this?… Read more
Organizing the CI Function for Maximum Business Impact
Jackie Chan
Head of Decision Insights Group,
Prudential
“As Insights professionals, part of our job is to spot and understand changes in the macro environment. When we see early signals of the external world changing with implications for our company’s strategy, we must ask ourselves, as Insights leaders, what role do we want to have in shaping the future of the company?
What impact do we want the Insights function to have? Is the team ready to play that role and is it set up to have optimal impact to drive company growth? Our answer to this should inform the (potentially evolving) mission of the insights function and subsequently, the team’s strategy for delivering on its mission.… Read more
“If there is just one book that an incoming corporate Head of Insights absolutely needs to read, it is the Building Business Impact Handbook. Come to think of it, any Head of Insights should read it. Because this is not just a handbook or a manual. It is a bible that shows exactly how to increase the business impact of an insights function on an organization – and, in doing so, increase its own resources and budget…” Read more
