WASHINGTON, D.C.  – May 15, 2019 – The Global Research Business Network (GRBN) today announces that work has begun on the creation of the second edition of the Invest in Insights Handbook[1]. Since its release, many Insights leaders have leveraged version 1.0 the Invest in Insights Handbook to measure their ROI and demonstrate their value to the business. Leaning on these experiences, version 2.0 will include new examples of Insights ROI measurement, as well as new advice on how Insights leaders can successfully implement their own ROI measurement program. Further, the scope of the Invest in Insights Handbook 2.0 will be expanded to encompass new research and guidance on how leaders can systematically build the business impact of the Insights function. Over the coming months, GRBN, together with its partners, will be conducting research into how the Insights function is evolving to become more business-impact focused and an even greater driver of competitive advantage, and the key data and insights will be included in version 2.0. Andrew Cannon, GRBN’s Executive Director, who leads the creation of the Handbook, notes: “Whilst version 1.0 of the Handbook has enabled many Insights leaders to embark on their ROI of Insights measurement journey, we believe that this focus on building the business impact of Insights will encourage even more to use the Invest in Insights framework and associated templates not only to measure the ROI of Insights, but to actually increase the impact their teams are having on the business.” GRBN is proud to have Gongos, Inc. and RTi Research as the first Gold Sponsors of the Handbook, as well as to have Cambiar and Olivetree Insights as the first Bronze Sponsors. “With an increasing focus on customer centricity and experience, insights teams stand to elevate this much-needed outside-in perspective of organizations,” adds Camille Nicita, president & CEO of Gongos, Inc.  “We’re pleased to contribute findings from our DICE assessment relative to how organizations assess themselves on internal measures of success.” David Rothstein, CEO at RTi Research and Board Chair of the Insights Association, says: “For Insights leaders, measuring and thus understanding Insights’ business impact is critical to continuing the ascension from having a seat at the table to becoming a leadership force at the table. GRBN has set up a website, roiofinsights.com, dedicated to Insights ROI measurement. Version 1.0 of the GRBN Invest in Insights Handbook, as well as related resources, can be accessed from this knowledge hub.


About GRBN (www.grbn.org) The Global Research Business Network connects 45 research associations and over 3500 research businesses on six continents. More than US$25 billion in annual research revenues (turnover) ar generated by these businesses. GRBN’s mission is to promote and advance the business of research by developing and supporting strong autonomous national research associations and undertaking global industry initiatives. Twitter: @grbn_org   About Gongos (www.gongos.com) As a decision intelligence company, Gongos, Inc. brings a consultative approach in developing growth strategies grounded in operationalizing customer centricity. Partnering with insights, analytics, marketing, strategy and customer experience groups, Gongos serves as a translator to help cross-functional teams fuel the competency to gain and apply consumer wisdom, transform decisions into action, and navigate organizational change. Coalescing enterprise data with primary research and curating insights for multiple audiences further empowers stakeholders to achieve greater ROI by ensuring information is designed to influence actions and behaviors from executives to the frontline. Twitter: @_gongos   About RTi Research (https://rtiresearch.com/) RTi Research is an innovative global market research and brand strategy agency based in Norwalk, CT known best for turning data into meaning; something that can be communicated simply and acted upon effectively.  RTi has been bringing the customer voice to the corporate decision-making process since 1979, leveraging a wide range of quantitative and qualitative marketing research services and methods.   The company serves a broad base of leading organizations in Financial Services, Consumer Goods, and Pharmaceuticals as well as partnering with leading academic centers of excellence. Twitter: @RTiResearch


[1] Visit http://roiofinsights.com/access-invest-in-insights-handbook to access version 1.0 of the Invest in Insights Handbook