The U.S. Top 50 Report by Jack Honomichl, Larry Gold, and Diane Bowers relaunches as the GreenBook Market Leaders Report.
Seattle, WA — December 2019
GreenBook, the market research industry’s leading media company, has launched the 46th
edition of the industry’s top benchmarking report, under the new name of the GreenBook Market Leaders Report.
The 2019 GreenBook Market Leaders Report is a new and expanded iteration of the
venerable U.S. Top 50 Report that for many years showcased the biggest full-service market research firms in the U.S.—curated by industry legends such as Jack Honomichl, Larry Gold, and Diane Bowers. This year marks the beginning of a new chapter of GreenBook producing this annual benchmark, in partnership with the Insights Association and Michigan State University.
This edition features the top U.S. companies by revenue with sublists by industry focus
including: Full Service, Field Service, Data & Analytics, Strategic Consultancy, and Technology Provider. The Market Leaders Report serves to provide an estimate of the year-over-year growth of the insights industry and as a measure of brand success. The Report functions as a benchmark, providing competitive analysis and CEO interviews from the top companies in the industry.
“This 46th year of the U.S. Top 50 marks the beginning of a new chapter in producing this
annual report. GreenBook is known for its keen interest in the current and transforming insights & analytics industry, showcasing successful enterprises, emerging trends, and innovation. By partnering with the team that has been shepherding the U.S. Top 50 Report for the past few years, we are combining the best of each to produce a new iteration” says Lenny Murphy, Executive Editor of GreenBook.
The 2019 Market Leaders Report can be downloaded at http://bit.ly/2OTEbmr
About GreenBook: GreenBook has been a resource for market research professionals since
1962, publishing the GreenBook Directory of marketing research companies and facilities.
Today, GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through IIeX events, the GreenBook Blog, the GreenBook
Directory, and the GRIT Report—GreenBook provides the learning and inspiration insights
professionals need to move their businesses, their careers, and the entire industry forward.
Learn more at www.greenbook.org.
