“Let’s Ask” – Understanding how COVID19 will impact research initiatives

What was the issue?

Uncertainty abounds right now with COVID-19. We wanted to help get some clarity for the market research industry around how people are feeling and what is the right way for us to engage with them.

Any organization that wished was allowed to ask up to three open or closed-ended questions to our participant community members and social media followers. We programmed, hosted & facilitated the collection of the replies. Afterward, we shared the results with the organization, on our website & blog.

What was achieved?

In an uncertain and unsettling time, we were able to directly answer questions from researchers, agencies, and brands who needed to understand what COVID-19 meant for consumers, their families, and the market research industry. By allowing a free invitation to ask questions, we enabled anyone to access insight and information during this time.
Taking these questions and sharing them with our consumer community and social media following enabled a consumer voice during this time – and an understanding of their opinions, feelings, priorities and behaviors. Ultimately, we were able to gain an understanding of if and how to conduct market research in the current climate.

How ?

We accepted any and all questions from research agencies, freelancers, and brands, and ran a series of ongoing surveys. We programmed, hosted and facilitated the surveys, fielding with our consumer community and social media following. Afterwards, we shared the results and raw data directly with the question-askers, as well as publishing the results on our blog and social media pages for the benefit of everyone.

Who did the work?
Kerry Hecht, Echo Market Research

Member of National Association
USA – Insights Association

Twitter reference account/hashtag

Nominated by
Ashleigh Purcell

Date
04/07/2020