It’s been a busy year for GRBN when it comes to Business Impact. Not only have we launched the new Building Business Impact Handbook, but we have conducted a major new piece of research on the topic, given several conference presentations, run numerous workshops, and together with our partner Cambiar have trained hundreds of Insights professionals on how to measure the ROI of Insights and how to demonstrate Insights’ Business Impact.
2020: More help for Insights leaders in stage 1 and 2
As those of you who regularly follow us know, we are disciples of the BCG, Cambiar and Yale seminal work on the maturity of the Insights function. Our focus to date has largely been on helping companies get to stage 4, which at its core demands that the Insights function has a systematic approach to measuring their ROI and demonstrating the value they are adding to the business. In short, Insights leaders in stage 4 are first and foremost Business leaders, and secondarily Insights leaders.
What we have learned during our discussions with hundreds of Insights professionals, is that whilst stage 4 is hugely aspirational, the journey to get there can seem quite daunting. The jump directly from stage 1, or even stage 2 to stage 4 is indeed a big one.
Gearing up for 2020
So, in 2020 we want to do more to help all Insights leaders no matter what stage of maturity their function is currently in. If you don’t know what stage you are in, we recommend you take the BCG self-assessment test which can be found here.
We have further developed our range of tools and services, so that if your function is in stage 1 we can help you put in place and implement a strategy to get you to stage 2. If you are in stage 2, we can help you get to stage 3. We will of course continue to help those in stage 3 get to the stage 4, as well as help those in stage 4 make sure that they keep pushing the boundaries of what it means to have a best-in-class Insights function.
Please get in touch to find out how we can help you take your Insights function to the next level. Let’s climb the mountain together.
