A Travel Bag of Tips and Tricks – Smoothing the path to successful International Research
Objective
Unraveling the complexities of International Research from cultural divergences to more practical considerations providing a ‘travel bag’ full of tips and tricks for successful cross-country collaboration and optimizing the value of international research to clients.
Watch a clip from the webinar here:
Rachael Holmes
Rachael is freelance qualitative researcher with 20 years of experience in research and planning, most recently as a director in the TNS UK qualitative team. She started her career in qualitative research at boutique qual agency DRSM, where she specialised in advertising and brand positioning research. She then moved to brand consultancy Interbrand as a research manager, before joining Grey Advertising as senior planner on their GSK and Unilever business. Both roles gave her a great grounding in quantitative research and innovation, as well as a determination to make qualitative research as constructive and inspiring as possible. Since returning to research in 2003, joining Research International as a director, Rachael has worked extensively on innovation, ethnography, segmentation and brand positioning research. She also runs creative workshops to help clients generate insights and ideas, write concepts and activate research findings. Rachael has also worked on multi-country research projects throughout her career.
Who should attend? This webinar is designed for all those who conduct all kinds of international research, be it desk research, qualitative or quantitative. Ideally, they may have some experience of working internationally but it’s designed to benefit those new to this area of research too. We’d also love those with more experience to contribute to the debate and share their knowledge. Content A Travel Bag of Tips and Tricks – Smoothing the path to successful International Research
- The art of cross-country collaboration – a critical first step to successfully engaging local markets
- Attention to detail – practical and logistical considerations to avoid common pitfalls, from pricing to questionnaire design to plugs and visas
- Managing client needs and multiple stakeholders, from the expected to the obscure!
- Effective and engaging outputs, from efficient analysis approaches, to impactful delivery of insights and data
Rachael Holmes
Rachael is freelance qualitative researcher with 20 years of experience in research and planning, most recently as a director in the TNS UK qualitative team. She started her career in qualitative research at boutique qual agency DRSM, where she specialised in advertising and brand positioning research. She then moved to brand consultancy Interbrand as a research manager, before joining Grey Advertising as senior planner on their GSK and Unilever business. Both roles gave her a great grounding in quantitative research and innovation, as well as a determination to make qualitative research as constructive and inspiring as possible. Since returning to research in 2003, joining Research International as a director, Rachael has worked extensively on innovation, ethnography, segmentation and brand positioning research. She also runs creative workshops to help clients generate insights and ideas, write concepts and activate research findings. Rachael has also worked on multi-country research projects throughout her career.
