Every year, MRSM organizes a market research conference in Kuala Lumpur, Malaysia and this year is special as we would be commemorating 10 years of MRSM. The event is one of the largest conference in Malaysia for the market research fraternity, attended by all the major market research agencies as well as some clients. We are expecting more than 100 delegates this year. The one-day event is planned for 29th Nov 2017 at Nexus@Connexion, Bangsar South, KL.
This year’s theme is on the evolution of research from hindsight to foresight, with many companies looking into the past data to predict the future behaviour of customers. Hence, the predictive analytics, forecasting, and foresight into what customers are likely to buy, watch, do in the future. In this year’s conference is especial because it marks 10th Anniversary of MRSM and we are delighted to mention that on this special occasion, our MRSM Past Presidents will be honouring us with their presence and reflection on the MRSM journey.
Our speakers come from variety of backgrounds including both client and agency side and hence a wide range of experiences to share with the audience. Some of the exiting topics include
  • Role of insights in today’s digital disruption
  • Digital immersion using AR
  • Near to real-time customer experience management
  • And many more
Please feel free to reach Caroline at caroline.pelaez@luther-services.com or Abad at abad.aliashraf@ipsos.com in case of any queries. We look forward to meeting you at the event. Datin Kala Sethu President, MRSM Managing Director, Compass Insights Executive Council Member, APHEM