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Demonstrating the impact Insights has on business is one of the most critical issues facing our sector. Today, however, relatively few Insights functions are measuring their ROI.

We at GRBN are making it our mission to change that. Working together with our national association members, as well as external partners, such as the Boston Consulting Group, we are encouraging and enabling companies to measure the return they are getting from their investments in Insights.

A resource for the benefit of the whole sector

roiofinsights.com has been set up as a knowledge hub focused specifically on measuring ROI and demonstrating the business impact of Insights. On this site you will find practical guidance, useful reports, inspiring thought-pieces and links to additional resources.

We welcome you to add to this knowledge hub, so please get in touch if you have a contribution to make.

It’s Now Impact, Not Insight

Single idea. The centre of gravity in business has shifted from inside the organisation to the customer. Consumer centricity and agile has resulted in more...

The Focus on DE&I is Bringing Much Needed Change to How...

Next month marks Black History Month in the UK, and while conversations around diversity, equality and inclusion received more attention over the last year,...

Research is as Adaptable as your Business – How to Pivot...

What’s been happening out there What started out as weeks has now evolved into months of unprecedented disruption in consumer behaviors and priorities. Driven by...

Dealing with both Objective and Subjective Quality

Data Quality is an important pillar of Market Research (MR). The goal of MR is to assist users, brands, researchers, and any other stakeholder...

An American Breakdown in Trust

The GRBN global survey on trust in institutions is primarily focused on the public’s trust (or otherwise) in market research, data analytics and polling...

Do Market Researchers Want to be Trusted?

John is the head of Customer Experience (CX) for a large hotel chain.  Jennifer is the CMO.  John shares his latest report with Jennifer...

Transparency can and should be regarded as an Opportunity, not a...

InnovateMR contributed participants from our proprietary panel, PointClub™, as well as facilitated the field management for the GRBN’s 2020 Trust Survey. This study fielded...

Why Germans Trust Market Research

The German population has very high expectations of data protection and data security. Experiences of dictatorship and surveillance in the 20th century shaped the...

What are we waiting for?

The Global Research Business Network (GRBN) have released the latest global results in their “Trust” report, a repeat of a study undertaken in 2014,...

Hold onto to your purpose rather than your brand ads

Only a week ago the disaster facing CMOs was the sadness of not being able to air a new campaign that may have taken...

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