Review of the GRBN Building Business Impact Handbook

If there is just one book that an incoming corporate Head of Insights absolutely needs to read, it is the Building Business Impact Handbook. Come to think of it, any Head of Insights should read it. Because this is not just a handbook or a manual. It is a bible that shows exactly how to increase the business impact of an insights function on an organization – and, in doing so, increase its own resources and budget.

The book’s key premise is that actually measuring the business impact of consumer insights on the success of an organization is fundamentally linked to the strategic value that the insights function offers. It not only presents comprehensive quantitative and qualitative evidence to build the case for measuring business impact but also goes on to provide a detailed framework of exactly how to do so, complete with processes and templates.

The Building Business Impact Handbook makes it clear that measuring impact requires a new mindset and is a cultural decision. To that end, it is required reading not only for insights leaders but also all of their staff and associates. In order to make this an economic possibility, GRBN offers licenses that are very reasonably priced and that deliver both the Handbook and the templates to all in the insights function.

I thoroughly recommend all Heads of Insights to buy a license and to start on the journey to measurement and to building their business impact.

Simon Chadwick

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