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Welcome to the Post Truth Polling Age ...

In 2018 Mexico celebrated the largest election in its history, and collaterally entered the territory of the “post-true” surveys, that is, the creation and...

MRX and polling under scrutiny: failure vs accuracy ...

Polling failures are a recent discussion around the world and a big concern in many countries. Nobody questions the importance of polls for democracies...

Research methodology under the microscope: the findings from the UK...

By Peter Mouncey, Editor in Chief, International Journal of Market Research (IJMR) Following on from the inaccurate predictions of the published polls throughout the UK...
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