The Impact on Incentives on Participant Engagement and Data Quality

At SampleCon earlier this month, GRBN’s Andrew Cannon presented the key findings from our research into the impact of incentives on participant engagement and data quality. The presentation was followed by an expert panel discussion featuring Kerry Hecht from Echo MR, Lisa Wilding-Brown from Innovate MR and Scotty Greenburg from Tango Card, who discussed the implications of the research for our sector.

One of the key findings from the research was that the amount of incentive does have a significant impact on participant engagement, especially for longer surveys:

Perhaps not earth shattering news by itself, but a good reminder that our research design decisions do impact the participants.

Join our webinar on the 19^th March to find out if data quality is likewise impacted? We’ll also look at the impact of sweepstakes and charity donations.

The webinar will dig into the key findings from the research and our panel of experts will explore the implications for the buyers and users of research, and discuss the changes we can make to improve both the participant experience and data quality.

You can register for the webinar here

THANKING OUR PARTNERS

A big thank you to our partners Tango Card, Innovate MR and Echo for enabling this initiative to take place.