GRBN Global Trust Survey 2022

The Global Research Business Network (GRBN) has partnered with the organizations below to conduct the GRBN Global Trust Survey in eight countries across the globe. The research measures the level of public trust in market research companies compared with a range of other organisations and sectors and compares the findings to the last wave of the GRBN Global Trust Survey conducted in 2020.

In 2022, we continue to compare trust in market research companies with trust in data analytics companies, as well as in election and opinion polling companies. Also, we continue to look at the impact of the Covid-19 pandemic on trust in the different organizations and sectors.

You can download the global report via this link.

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