Using the power of MR to help tackle the UN Global Goals

During my years working in this sector, I have seen time and again the power of market research and insights to affect change at the strategic, tactical and operational level. GRBN is working together with Paragon Partnerships to leverage that power to help achieve the UN Global Goals, which seek to end poverty, reduce inequality & tackle climate change. You can learn more about the Global Goals here: Source: www.globalgoals.org/ Governments, NGO’s and academics around the world are working on the 17 Sustainable Development Goals, and we believe that by providing them with better access to high quality market research resources, they can be more effective in doing their work. To make it easier for Governments, NGO’s and academics to gain access to the MR resources they need, we are putting together a database of companies and individuals, who are willing to donate resources to help those who need them.

40 plus companies / individuals already on-board

We now have over 40 companies/individuals signed up to the database and we invite you to join them. It doesn’t matter how big or small a contribution you are able to make, and you don’t have to commit to anything specific at this stage. You just need to indicate your willingness to help out should a project come along, where the needs of the project match the resources you are able to donate. When joining the database, you can indicate which parts of the world you are able to cover and the type of resources you are able to donate. For example, you might be willing to help with project planning and/or analysis, or you might be able to donate resources for qualitative and/or quantitative fieldwork. There is a lot to be done throughout the world to tackle the 17 Global Goals and we are proud to support in this way the efforts of the UN and its partners to build a better world with no one left behind

Join the Database

You can read more about the initiative here and if you already know that you are interested in joining the database, you can do so directly from here. We believe this will become a fantastic resource for those needing both data and insights to help them in the battle to achieve the 2030 targets. If you share the belief that this is great way to demonstrate the power of what we do and the value we contribute to society, please sign up to the database and encourage your peers to do the same.

Next target 100

Insights Association is kindly providing us with exposure for this initiative at their upcoming NEXT Conference in New York, and we intend to use the opportunity to push towards our next target of 100. Wish us luck! Andrew Cannon Executive Director, GRBN