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BCG and GRBN team up to create ROI from Insights self-assessment tool
Measuring the ROI from Insights is one of the characteristics of an Insights department that is perceived as a strategic insights partner. Read more about the goals and planned actions of this joint initiative…. Read more
The Morality of Market Research in the Age of Artificial Intelligence
By Andrew Konya, Remesh
“As I plunged into the MR world, after a decade of working on computational physics and artificial intelligence, the first thing that struck me was the tremendous amount of technological overhang…..” Read more
Keeping User Experience Top of Mind
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“Over the past year, I’ve observed an increase in talk about the importance of respecting research participants and ensuring they have positive experiences. This is good…..” Read more
Building Public Trust Charter – National association endorsement underway
Following on from the endorsement of the Charter by the four regional federations, the national associations AMSRS, Insights Association, MRS and RANZ are the first ones to endorse the charter, demonstrating their strong commitment to building trust in our industry across the globe… Read more
Participant Engagement – Partners set ambitious goals
Partners in the Participant Engagement Initiative met yesterday and the partners confirmed their intention to make this an action- and results-based initiative. Read more about the goals and planned actions… Read more
Paragon, a Unilever initiated partnership, and GRBN join forces to create a global database
Paragon, a Unilever initiated partnership, and GRBN join forces to create a global database of research companies willing to help tackle the UN Global Goals… Read more
