{"id":6811,"date":"2017-03-06T09:00:34","date_gmt":"2017-03-06T07:00:34","guid":{"rendered":"http:\/\/grbnnews.com\/?p=6811"},"modified":"2017-03-26T18:22:34","modified_gmt":"2017-03-26T16:22:34","slug":"paragonesomar-foundation-un-world-data-forum","status":"publish","type":"post","link":"https:\/\/grbn.org\/paragonesomar-foundation-un-world-data-forum\/","title":{"rendered":"Paragon\/ESOMAR Foundation at the UN World Data Forum"},"content":{"rendered":"As Paragon is a member of the Global Partnership for Sustainable Data Development (GPSDD), and GSDPP was heavily involved in the organisation of the United Nations World Data Forum,\u00a0 I was fortunate enough to represent us in two Panel Sessions held there, in Cape Town, January 15-18th 2017\r\n\r\nSo, what is the World Data Forum? It\u2019s a <u>huge<\/u> meeting, organised by the United Nations, for National Statistics Offices, NGO\u2019s, Donors, and the private sector \u2013 in fact anyone who is interested in helping achieve the UN\u2019s 2030 Sustainable Development Goals (SDG\u2019s) through better data.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6812\" src=\"http:\/\/grbn.org\/wp-content\/uploads\/2017\/03\/15-01-17DataForumPresser-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/grbn.org\/wp-content\/uploads\/2017\/03\/15-01-17DataForumPresser.jpg 1024w, https:\/\/grbn.org\/wp-content\/uploads\/2017\/03\/15-01-17DataForumPresser-300x200.jpg 300w, https:\/\/grbn.org\/wp-content\/uploads\/2017\/03\/15-01-17DataForumPresser-768x512.jpg 768w, https:\/\/grbn.org\/wp-content\/uploads\/2017\/03\/15-01-17DataForumPresser-696x464.jpg 696w, https:\/\/grbn.org\/wp-content\/uploads\/2017\/03\/15-01-17DataForumPresser-630x420.jpg 630w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\r\n<p style=\"text-align: center;\"><em>Wu Hongbo, UN Under-Secretary-General for Economic and Social Affairs (2nd left), addresses members of the media at the UN World Data Forum in Cape Town, South Africa. UN Photo\/Mbongiseni Mndebele. <a href=\"http:\/\/www.un.org\/apps\/news\/story.asp?NewsID=55973#.WLv5vPnyhgc\" target=\"_blank\">Read more here<\/a>.<\/em><\/p>\r\n&nbsp;\r\n\r\nThe GPSDD was set up by the World Bank at the time that the SDG\u2019s were launched \u2013 with the aim of making sure that there is good data available to help achieve the SDGs.\r\n\r\nIt\u2019s recognised that there is actually a fundamental problem at the heart of the efforts to eradicate extreme poverty \u2014 a problem of unreliable or non-existent data.\u00a0 Important decisions about how money and resources are allocated to helping the world\u2019s poorest people are too often made based on data that is incomplete, inaccessible, or simply inaccurate \u2014 from health to gender equality, human rights to economics, and education to agriculture.\r\n\r\nGPSDD is a global network of governments, NGOs, and businesses <strong>working together<\/strong> to bring everyone\u2019s resources to bear on the world\u2019s development data poverty.\r\n\r\nAnd of course, as Paragon, we are ideally positioned to help &#8211; since <u>our specific<\/u> contribution can be to bring the voice of the consumer to the debate &#8211; perhaps the most important element of all?!!\r\n\r\nWhat were the 2 panel sessions that were organised by the GPSDD that we participated in, as Paragon?\r\n<blockquote>\r\n<div class=\"td-paragraph-padding-2\">\r\n\r\nThe Missing Millions\r\n\r\n<\/div><\/blockquote>\r\nThe first was concerned with <strong>\u2018The Missing Millions\u2019<\/strong> &#8211; addressing the UN directive to \u2018<strong>leave no-one behind<\/strong>\u2019. The issue is that key populations <u>are<\/u> being left behind, including children and adults in institutions, children and young people in orphanages, girls and boys living and working on the street, people living in remote rural areas, and homeless populations, including nomads and people\u00a0displaced by conflict and climate change. Even more at risk are the populations with disabilities within each population.\u00a0 These groups are left behind because they are <u>simply not counted<\/u> in the traditional Censuses and Household surveys, as done by National Statistical Offices, and there is very\u00a0 limited investment and commitment to testing the innovative methods which are required to measure them.\r\n\r\nIn the Panel discussion we argued that practical changes are needed to address the data gap. Specifically:\r\n<ul>\r\n \t<li>proper estimation of the resources needed to achieve the necessary changes;<\/li>\r\n \t<li>collaboration on using new technologies and methods to identify, track, and provide targeted services for these vulnerable groups; and<\/li>\r\n \t<li>willingness by donors and governments to invest in solutions to the problems<\/li>\r\n<\/ul>\r\nThe Panelists and their points of view were as follows:\r\n<ul>\r\n \t<li>Jenna Slotin, Senior Director for Policy and Strategy, GPSDD, who spoke about mobilizing a data revolution for the Missing Millions.<\/li>\r\n \t<li>Merel Krediet, LUMOS, who spoke about Vulnerable Children as part of the Missing Millions population.<\/li>\r\n<\/ul>\r\nLUMOS\u2019 objective is to end the institutionalisation of children, by providing family-based alternatives. There are an estimated 8m children in Institutions in in total, and 80% have at least one living parent &#8211; a parent who could potentially look after them, given the right support. LUMOS were the driver of the letter: \u2018All Children Count, but Not All Children are Counted\u2019 , which has been signed by 250 Civil Society Organisations.\r\n<ul>\r\n \t<li>Rick Rinehart, Global Alliance for Children, who spoke about some of the major challenges to capturing and acting upon information about vulnerable children, and where they have been successful eg\u00a0 in Cambodia, to close data gaps and ensure that children are counted.<\/li>\r\n \t<li>Davis Adieno, CIVICUS, talked about how the missing millions themselves can be part of the solution to closing the data gap. They are not sitting there waiting to be helped &#8211; we can\u00a0 use mobile phones to capture their voice!<\/li>\r\n \t<li>Rebecca Firth, of Humanitarian Open Street Map,\u00a0 talked about the unintended downsides for the missing millions\u00a0 &#8211; for example in some countries the indigenous populations are systematically victimised &#8211;\u00a0 and how governments and organizations can proactively mitigate the risks.<\/li>\r\n \t<li>myself, representing Paragon Partnership\u00a0 and ESOMAR Foundation, spoke about how Market Research could help and how qualitative and ethnographic practice is necessary to take what people actually think and feel into the equation.\u00a0 In general the data needs to be more people focussed. Also the public sector can learn from the commercial sector on how to combine data sources.<\/li>\r\n<\/ul>\r\nAdditionally there is real\u00a0 need to spend money on changing public perception of, for example, the Homeless and Street Children. The Missing Millions are not only invisible to NSO\u2019s &#8211; they also invisible to most of the general public &#8211; there is a need to use more qualitative and ethnographic data to understand their needs, and design solutions that they will adopt.\r\n\r\nQuestions from the audience mainly focussed on 3 areas: 1) How can you actually count the Missing Millions? 2) Is the Political will really there to do it &#8211; what do you do if Governments don\u2019t want to do it? 3) Where is the funding going to come from?\r\n\r\nWe had an interesting debate! &#8211; the most interesting part perhaps being about the funding:\r\n\r\nSamantha\u2019s view was that there are cheap things we can do &#8211; we should do that and then go for validation. And, when you talk about funding , remember that the cost to the people is actually very high\r\n\r\nJenna recommended that the NSO\u2019s could reduce spending on some of the \u2018heavier\u2019 traditional methods, this would release resource to devote to the more complex challenges. The sector needs to open it\u2019s minds to questions of trade-off\r\n\r\nRick commented that there are lots of Donors interested in the issue &#8211; some are coming at this from a different direction\r\n\r\nDavis said that it was a pity that decision makers are not here &#8211; they need to understand that to \u2018Leave no one behind\u2019 they need data\r\n\r\nRachel also commented that\u00a0 she\u00a0 is seeing different types of Donors. By itself what she does (Mapping)\u00a0 doesn\u2019t give an answer to an SGD &#8211; but you can do a lot with it. Also she recommended harnessing the Volunteers &#8211; there are lots of them, and they can achieve a great deal.\r\n\r\nI thought that much more use could be made of the Private sector &#8211; much can be learnt from them &#8211; especially about cost effective methods of data collection, and pragmatic approaches.\r\n<blockquote>\r\n<div class=\"td-paragraph-padding-2\">\r\n\r\nUsing Data to Understand People\u2019s Values, Priorities and Desires\r\n\r\n<\/div><\/blockquote>\r\nThe second session was about <strong>Using Data to Understand People\u2019s Values, Priorities and Desires:<\/strong>\r\n\r\nThe reasoning behind this session was that most of the people at WDF are focused on data which gives governments, international organisations, NGOs and others information about how people are living their lives: household surveys which record people\u2019s income, the food they eat, how healthy or well educated they are; how data from mobile phones can identify movements of people after disasters or around a city as they go to work each day; how governments are using the new opportunities to increase their knowledge of the populations they serve and, in doing so, serve them better.\r\n\r\nBut we hear much less about how data can shed light on how people feel, and what they want.\u00a0 This session was designed to fill that gap.\u00a0\u00a0\u00a0 Governments around the world are investing in surveys to understand what their citizens want and need.\u00a0 This session was intended to bring together people and organisations with different perspectives to discuss how understanding people\u2019s values, priorities and desires through data can lead to better policy and better outcomes.\r\n\r\nClaire Melamed, Executive Director, GPSDD, Chaired the session &#8211; which was very well attended by over 200 delegates\r\n\r\nThe panelists comprised:\r\n<ul>\r\n \t<li>Nozipho Shabalala, Statistics South Africa &#8211; who described how a weighting scheme similar to the CPI basket can be derived from perception surveys of service delivery and preferences to show the science behind multidimensionality in poverty &#8211; the novelty is probably having a Citizen Satisfaction Survey in the first place!<\/li>\r\n \t<li>Jonathan Glennie, IPSOS Sustainable Development Research Center \u2013 spoke about how opinion surveys can help governments make better policy.<\/li>\r\n<\/ul>\r\nJonathan started with a quiz: How many SDG\u2019s? &#8211; 17. How many Goals? &#8211; 160. How many Indicators? &#8211; 230. How many Indicators are perception based? &#8211; 4(!). These numbers show that the UN Statistics community are still focussed on hard quantitative measures. We should all read \u2018Time to listen\u2019 &#8211; published by CDA Collaborative Learning Projects in 2012 &#8211; the opinions of 60K people on the receiving end of Aid projects &#8211; describing the many well intended interventions which didn\u2019t work long term. Governments don\u2019t listen &#8211; there is always perceptual evidence of what is happening available from opinion research eg Gallup\/Arab Spring, Brexit, US election &#8211; but it needs to be looked at and listened to\r\n<ul>\r\n \t<li>Boniface Dulani, Afrobarometer \u2013 talked about how perceptions data can tell us what people want from governments.<\/li>\r\n<\/ul>\r\nBoniface emphasised the benefit of data from ordinary citizens. Areas benefit: Afrobarometer\u00a0 have a \u2018Lived Poverty Index\u2019 asking people their own experiences &#8211; shows that incomes may go up but poverty can still be worsening. Their Governance data is very good. The most important lessons: people want a \u2018hand up\u2019 rather than a \u2018hand out\u2019 &#8211; they want job creation, better education and health systems and better infrastructure. Government can\u2019t know what ordinary people want if they don\u2019t talk to them.\r\n<ul>\r\n \t<li>myself, ESOMAR Foundation and Paragon Partners \u2013 covered why private companies invest in market research and how it can help governments too.<\/li>\r\n<\/ul>\r\nI described how Paragon is making MR data and skills available from the private sector, and made a plea, not only for perception data, but real qualitative and ethnographic data. Researchers are skilled at reaching hard-to-reach groups, and identifying their needs and aspirations. Solutions must be people focused if they are to be effective and change behaviour. We\u2019ve heard a lot about how data must be disaggregated to be useful &#8211; but it must be focused on people\u2019s needs to be <u>really<\/u> useful. Example: lack of availability of reliable sanitary protection leads to girls falling behind and consequently dropping out of school.\r\n<ul>\r\n \t<li>Molly Jackman, Research Manager, Public Policy, Facebook.<\/li>\r\n<\/ul>\r\nMolly described how \u00a0FB helped UNICEF understand what people think. Typically this would be done via F2F interviews and Focus Groups, and be relatively slow.\u00a0 FB has 108m users in Brazil. 90% of the Brazilian population is online. They saw a huge spike in conversations about Zika. Some data was as expected &#8211; but the unexpected aspect was that <u>men<\/u> were talking more about it &#8211; and not just about Zika but also Yellow Fever and other mosquito borne illnesses.\r\n\r\nUNICEF launched a data-driven campaign &#8211; which reached 4m (would be normally 60K on social media). 80% who saw it said they would take action.\r\n\r\nFB can really help during Health crises &#8211; identify data gaps &#8211; what people need &#8211; what people care about. Speed is the essence.\r\n\r\nMolly also noted that it is difficult to work with bodies such as the OECD and World Bank &#8211; they definitely speak a different language! But the Global Partnership (GPSDD) is making cooperation\/collaboration much easier.\r\n\r\nDuring the ensuing discussion many excellent questions were asked and responded to &#8211; the one\u2019s that caught my imagination were:\r\n<ul>\r\n \t<li>The observation that Perceptions are not always right &#8211; the current situation can become the new norm. Jonathan commented\u00a0 &#8211; yes, we do need to understand that. IPSOS has just published the Perils of Perception. For example, generally, in Europe, public perceptions of proportion of % of national population which is Muslim is overstated by 5 &#8211; 10 times. This is not helpful to the debate.<\/li>\r\n \t<li>The comment that we need to promote the <u>value<\/u> of perception and qual\/ethnographic data to donors. I said that one of EF\u2019s plans is to put together a training programme for donors and policy makers, and we are working with StreetInvest (Street Children\u2019s charity) to promote the value of all their qualitative data<\/li>\r\n \t<li>We need to work with good communicators &#8211; most people\u2019s perceptions of the data revolution come from films like the new Jason Bourne!<\/li>\r\n \t<li>Where is perception data most\u00a0 useful &#8211; at technocratic or political level? The answer is both &#8211; but it is definitely <u>most<\/u> appropriate to Policy makers.<\/li>\r\n<\/ul>\r\nOverall, there was a lot of enthusiasm and support for this session &#8211; but mainly from the non NSO community. The National Statistical Offices in general still prefer hard data.\r\n\r\nWe were preaching to the converted &#8211; but nevertheless &#8211; the converted are numerous, and it is acknowledged that the NSO\u2019s must work with\/collaborate the NGO\u2019s and private sector, if the SDG\u2019s are to be achieved.\u00a0\u00a0 There is good and encouraging evidence that government and policy makers are beginning to understand that they must listen to the people.\r\n\r\nIn summary, it was a truly inspiring Conference &#8211; everyone there really wanted to make the world a better place, and I came away with many ideas as to how Paragon can help.\r\n\r\nBut we do need concrete projects to demonstrate our value &#8211; definitely a subject for our next meeting\u2026..!\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6830 alignleft\" src=\"http:\/\/grbn.org\/wp-content\/uploads\/2017\/03\/Phyllis-MacFarlane2.jpg\" alt=\"Phyllis_MacFarlane\" width=\"130\" height=\"195\" \/>\r\n\r\n<strong>Phyllis Macfarlane<\/strong>\r\nGlobal Training, GfK, UK, and Treasurer, ESOMAR Foundation\r\n\r\nPhyllis has spent the last five years working on the GfK Verein\u2019s University Programme in Africa, now expanding that education work through the ESOMAR Foundation, which also supports the non-profit-sector to use research more. Hence her huge affinity with Paragon &#8211; the Industry\u2019s initiative to support the UN\u2019s development goals!\r\n\r\nEmail:\u00a0<a href=\"mailto:info@esomarfoundation.org\">info@esomarfoundation.org<\/a>\r\n\r\nWebsite:\u00a0<a href=\"http:\/\/www.esomarfoundation.org\">www.esomarfoundation.org<\/a>","protected":false},"excerpt":{"rendered":"<p>As Paragon is a member of the Global Partnership for Sustainable Data Development (GPSDD), and GSDPP was heavily involved in the organisation of the United Nations World Data Forum,\u00a0 I was fortunate enough to represent us in two Panel Sessions held there, in Cape Town, January 15-18th 2017 So, what is the World Data Forum? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,21,19,2786],"tags":[2759,2783],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paragon\/ESOMAR Foundation at the UN World Data Forum - GRBN.ORG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grbn.org\/paragonesomar-foundation-un-world-data-forum\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GRBN_News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grbn.org\/paragonesomar-foundation-un-world-data-forum\/\",\"url\":\"https:\/\/grbn.org\/paragonesomar-foundation-un-world-data-forum\/\",\"name\":\"Paragon\/ESOMAR Foundation at the UN World Data Forum - 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