{"id":8026,"date":"2017-09-04T14:59:04","date_gmt":"2017-09-04T12:59:04","guid":{"rendered":"http:\/\/grbnnews.com\/?p=8026"},"modified":"2017-09-04T15:00:35","modified_gmt":"2017-09-04T13:00:35","slug":"just-2-questions-ask-respondent-feedback-end-survey","status":"publish","type":"post","link":"https:\/\/grbn.org\/just-2-questions-ask-respondent-feedback-end-survey\/","title":{"rendered":"Just 2 More Questions: Why You Should Ask For Respondent Feedback at the End of Your Survey"},"content":{"rendered":"If you\u2019ve been paying attention you would have noticed the movement in the MR industry to return to a place of mutual respect with our respondents (and if you\u2019re reading this post on the GRBN then most likely you have been). And, with that, you would have also heard the plethora of cries to shorten survey lengths. The reasons for this are widely documented, but if you need a refresher, google \u201csurvey length best practices\u201d and you\u2019ll find a wealth of information.\r\n\r\nHowever, while we wholeheartedly agree with that recommendation, I would also like to suggest that you reserve room to add (and analyze) two additional questions at the end of your survey. The first asking the respondent to rate the survey experience, eg. On a scale of 1 – 5. The second being an open-ended one asking the respondent to share any feedback they\u2019d like about the survey experience.\r\n\r\n\"\"\r\n\r\nThese 2 questions can provide some pretty rich insights to either validate or improve your respondent survey experience. If we are to expect participants to continue giving up 10, 15, dare we ask for 20(!) minutes of their time, we would be remiss to not move towards making the experience as pleasant as possible.\r\n\r\n\"\"\r\n\r\nConsider the websites where you spend most of your time. Facebook, Twitter, Instagram, shopping sites, some well written and beautifully laid out news or blog sites. Whatever it may be, you can be sure the experience is clean, visually appealing, simple to navigate and designed to help you keep moving through the site with minimal clicking or moving of the mouse.\r\n\r\nSurveys should be the same.\r\n\r\nI won\u2019t touch here on mobile-first design, but know that this is also of the utmost importance. My thoughts on making your research device\/source agnostic for best representivity can be found here: Good To Know Blog: State Of The Industry <\/a>\r\n\r\nOne big caveat here is that the respondent\u2019s perception of the experience may be biased by the simple fact of whether they were able to achieve \u201ccomplete\u201d status or not. To mitigate this bias, ask for feedback from survey terminations as well. In addition, closely monitor your drop-out rate which is the best leading indicator you have as to whether the survey is resonating (and working) with respondents. A sample supplier worth their salt will also be monitoring both drop-out rates and respondent feedback and sharing that with you so that incremental improvements can be made.\r\n\r\nNow I have just 2 questions for you:\r\n
    \r\n \t
  1. How would you rate this article? \ud83d\ude42 or \ud83d\ude41<\/li>\r\n \t
  2. What could we do better the next time?<\/li>\r\n<\/ol>\r\nPlease comment below with your answers.\r\n\r\n\"Baillie_Buchanan\"\r\n\r\nBaillie Buchanan<\/strong>\r\n\r\nCo-Founder, Research For Good<\/strong>\r\n\r\n \r\n\r\n ","protected":false},"excerpt":{"rendered":"

    If you\u2019ve been paying attention you would have noticed the movement in the MR industry to return to a place of mutual respect with our respondents (and if you\u2019re reading this post on the GRBN then most likely you have been). And, with that, you would have also heard the plethora of cries to shorten […]<\/p>\n","protected":false},"author":1,"featured_media":8031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2846,21,19,59],"tags":[2848,2798,2847,2849],"yoast_head":"\nJust 2 More Questions: Why You Should Ask For Respondent Feedback at the End of Your Survey - GRBN.ORG<\/title>\n<meta name=\"description\" content=\"Respect The Respondent isn\u2019t only about shorter surveys, listening to respondent feedback is just as important. Here\u2019s why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grbn.org\/just-2-questions-ask-respondent-feedback-end-survey\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GRBN_News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grbn.org\/just-2-questions-ask-respondent-feedback-end-survey\/\",\"url\":\"https:\/\/grbn.org\/just-2-questions-ask-respondent-feedback-end-survey\/\",\"name\":\"Just 2 More Questions: Why You Should Ask For Respondent Feedback at the End of Your Survey - GRBN.ORG\",\"isPartOf\":{\"@id\":\"https:\/\/grbn.org\/#website\"},\"datePublished\":\"2017-09-04T12:59:04+00:00\",\"dateModified\":\"2017-09-04T13:00:35+00:00\",\"author\":{\"@id\":\"https:\/\/grbn.org\/#\/schema\/person\/e3e6f44d4cd62a5881eeb240fe5184a0\"},\"description\":\"Respect The Respondent isn\u2019t only about shorter surveys, listening to respondent feedback is just as important. Here\u2019s why.\",\"breadcrumb\":{\"@id\":\"https:\/\/grbn.org\/just-2-questions-ask-respondent-feedback-end-survey\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/grbn.org\/just-2-questions-ask-respondent-feedback-end-survey\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/grbn.org\/just-2-questions-ask-respondent-feedback-end-survey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/grbn.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Just 2 More Questions: Why You Should Ask For Respondent Feedback at the End of Your Survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/grbn.org\/#website\",\"url\":\"https:\/\/grbn.org\/\",\"name\":\"GRBN.ORG\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/grbn.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/grbn.org\/#\/schema\/person\/e3e6f44d4cd62a5881eeb240fe5184a0\",\"name\":\"GRBN_News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/grbn.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dbb004fb9d259e12831eef8bb14e623c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dbb004fb9d259e12831eef8bb14e623c?s=96&d=mm&r=g\",\"caption\":\"GRBN_News\"},\"url\":\"https:\/\/grbn.org\/author\/grbn_news\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Just 2 More Questions: Why You Should Ask For Respondent Feedback at the End of Your Survey - GRBN.ORG","description":"Respect The Respondent isn\u2019t only about shorter surveys, listening to respondent feedback is just as important. Here\u2019s why.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grbn.org\/just-2-questions-ask-respondent-feedback-end-survey\/","twitter_misc":{"Written by":"GRBN_News","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/grbn.org\/just-2-questions-ask-respondent-feedback-end-survey\/","url":"https:\/\/grbn.org\/just-2-questions-ask-respondent-feedback-end-survey\/","name":"Just 2 More Questions: Why You Should Ask For Respondent Feedback at the End of Your Survey - GRBN.ORG","isPartOf":{"@id":"https:\/\/grbn.org\/#website"},"datePublished":"2017-09-04T12:59:04+00:00","dateModified":"2017-09-04T13:00:35+00:00","author":{"@id":"https:\/\/grbn.org\/#\/schema\/person\/e3e6f44d4cd62a5881eeb240fe5184a0"},"description":"Respect The Respondent isn\u2019t only about shorter surveys, listening to respondent feedback is just as important. Here\u2019s why.","breadcrumb":{"@id":"https:\/\/grbn.org\/just-2-questions-ask-respondent-feedback-end-survey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grbn.org\/just-2-questions-ask-respondent-feedback-end-survey\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/grbn.org\/just-2-questions-ask-respondent-feedback-end-survey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/grbn.org\/"},{"@type":"ListItem","position":2,"name":"Just 2 More Questions: Why You Should Ask For Respondent Feedback at the End of Your Survey"}]},{"@type":"WebSite","@id":"https:\/\/grbn.org\/#website","url":"https:\/\/grbn.org\/","name":"GRBN.ORG","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grbn.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/grbn.org\/#\/schema\/person\/e3e6f44d4cd62a5881eeb240fe5184a0","name":"GRBN_News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grbn.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dbb004fb9d259e12831eef8bb14e623c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbb004fb9d259e12831eef8bb14e623c?s=96&d=mm&r=g","caption":"GRBN_News"},"url":"https:\/\/grbn.org\/author\/grbn_news\/"}]}},"_links":{"self":[{"href":"https:\/\/grbn.org\/wp-json\/wp\/v2\/posts\/8026"}],"collection":[{"href":"https:\/\/grbn.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grbn.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grbn.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grbn.org\/wp-json\/wp\/v2\/comments?post=8026"}],"version-history":[{"count":0,"href":"https:\/\/grbn.org\/wp-json\/wp\/v2\/posts\/8026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grbn.org\/wp-json\/wp\/v2\/media\/8031"}],"wp:attachment":[{"href":"https:\/\/grbn.org\/wp-json\/wp\/v2\/media?parent=8026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grbn.org\/wp-json\/wp\/v2\/categories?post=8026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grbn.org\/wp-json\/wp\/v2\/tags?post=8026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}