PG Slots Cassino{"id":8437,"date":"2017-11-06T08:10:57","date_gmt":"2017-11-06T06:10:57","guid":{"rendered":"http:\/\/grbnnews.com\/?p=8437"},"modified":"2017-11-01T15:54:03","modified_gmt":"2017-11-01T13:54:03","slug":"ere-gizza-freebie-guvnor","status":"publish","type":"post","link":"https:\/\/grbn.org\/ere-gizza-freebie-guvnor\/","title":{"rendered":"\u2018ere \u2013 gizza freebie guv\u2019nor?"},"content":{"rendered":"At least once or twice a year I\u2019ll be asked for some free research.\r\n\r\nPerhaps misled by research companies\u2019 propensity to run free projects for lead-generation, it continues to surprise me just how many business people think that research companies have libraries of free research for the taking, or old research they can give away.\r\n\r\nPerhaps the surprise is mutual. Judging by the budgets often available for market research or what some clients expect for their dollar, some clients may be surprised that market research companies are in the business to actually make money, with most if not all the work that research companies do being conducted for profit; for paying clients.\r\n\r\nSo, the chances are that most research companies can\u2019t offer free research, and even if they have researched the subject of interest to a freebie-seeking client, there are two considerations:\r\n
    \r\n \t
  1. The research won\u2019t have been developed to answer the specific questions of interest to the client, so it might be \u2018interesting\u2019 at best but lacking the \u2018what you need to do next\u2019 recommendations specific to a client that makes good research worth the investment. It\u2019s this that makes research truly valuable, and turning out non-strategic wallpaper research does nobody any favours.<\/li>\r\n \t
  2. The research was commissioned by a paying client. Once it\u2019s handed over by the research company and the final invoice paid, it\u2019s the client\u2019s property. They own it, and their competition doesn\u2019t. So imagine if the competitor turns up, asking \u201c \u2018ere \u2013 gizza freebie guv\u2019nor?\u201d. Your research cannot be sold or given away to any other party unless the client who owns it chooses to do so. Free research \u2013 good to receive, not so good to have given away.<\/li>\r\n<\/ol>\r\nOf course, it doesn\u2019t hurt clients to ask, and occasionally they will get relevant free research in exchange. But these are rare exceptions, not the rule. For the few freebies published here and there, there are thousands of commercial projects conducted for, and now owned, by the commissioning clients that they\u2019re going to keep close to their chests. If reminding freebie-seeking clients of that sounds tough, it\u2019s worth reminding them that the research they have paid for in the past is not being handed out or re-sold either.\r\n\r\nBillions are spent on market research each year around the world \u2013 that\u2019s a major business investment. Give it away to all and sundry and the competitive value gained from providing it (as a researcher) or owning it (as a client) sinks faster than a politician\u2019s credibility. \u00a0For research companies and their clients alike, staying afloat and keeping ahead of competitors requires the selling or owning of competitive insights and services – that\u2019s where good market research is worth every dollar to sell or buy at a suitable price.\r\n\r\n\"Jonathan_Dodd\"Jonathan Dodd<\/strong>\r\n\r\nResearch Director, Ipsos New Zealand<\/strong>\r\n\r\nJonathan Dodd is a Fellow of the Research Association of New Zealand and an award-winning quant \/ qual practitioner since the early 1990s.","protected":false},"excerpt":{"rendered":"

    At least once or twice a year I\u2019ll be asked for some free research. Perhaps misled by research companies\u2019 propensity to run free projects for lead-generation, it continues to surprise me just how many business people think that research companies have libraries of free research for the taking, or old research they can give away. […]<\/p>\n","protected":false},"author":1,"featured_media":8439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,55,19,20],"tags":[181,2860,2861],"yoast_head":"\n\u2018ere \u2013 gizza freebie guv\u2019nor? - GRBN.ORG<\/title>\n<meta name=\"description\" content=\"At least once or twice a year I\u2019ll be asked for some free research. 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