{"id":8872,"date":"2018-03-14T09:49:26","date_gmt":"2018-03-14T07:49:26","guid":{"rendered":"http:\/\/grbnnews.com\/?p=8872"},"modified":"2019-10-12T14:43:38","modified_gmt":"2019-10-12T12:43:38","slug":"towards-an-insight-driven-organisation","status":"publish","type":"post","link":"https:\/\/grbn.org\/towards-an-insight-driven-organisation\/","title":{"rendered":"Towards an insight driven organisation"},"content":{"rendered":"The MRS Delphi Group is the Market Research\u00a0Society\u2019s (MRS) \u2018think tank\u2019 which delivers valuable\u00a0insight across a range of vital business, social and political issues. In 2016 the MRS Delphi Group\u00a0<a href=\"https:\/\/www.mrs.org.uk\/campaign\/video\/insightdriven?MKTG=INSIGHT-DRIVEN2\" target=\"_blank\" rel=\"noopener noreferrer\">issued a report<\/a> on the characteristics of insight-driven\r\norganisations and <strong>created a framework\u00a0enabling organisations to benchmark their<\/strong>\r\n<strong>teams <\/strong>against these characteristics.\r\n\r\nThe findings of the MRS Delphi report provided\u00a0further evidence that the insight function must prove\u00a0its value to the organisation by <strong>creating a unified\u00a0vision of qualitative research and big analytics<\/strong>\u00a0\u2013 a proactive narrative for the board and other\u00a0stakeholders.\u00a0<a href=\"http:\/\/www.mbvermeer.com\/insights2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kantar Vermeer\u2019s \u2018Insights 20:20\u2019<\/a> found an\u00a0unambiguous connection between commercial\u00a0success and customer-centricity. The MRS Delphi\u00a0Report delved deeper into what an effective insight\u00a0team looks like and how it operates within successful\u00a0private and public sector organisations.\r\n\r\nThe findings of MRS Delphi research served\u00a0as <strong>a wake-up call to the sector<\/strong>. While it was\r\nencouraging to see that 72% of participants claim\u00a0their organisation uses insight to drive decision\u00a0making, only 4% identified themselves as working\u00a0within a fully-fledged insight driven organisation.\r\n\r\nWhat\u2019s more, <strong>only 17% \u2018proactively\u2019 championed\u00a0<\/strong><strong>the customer voice<\/strong>. Based on a smaller sample\u00a0than the Insight 20:20 report, the MRS Delphi\u00a0findings were still indicative of a sector that has\u00a0some way to go before it can move finally and\u00a0fundamentally away from a support and service\u00a0role. The MRS\/PwC market sizing report, <a href=\"https:\/\/www.mrs.org.uk\/article\/mrs\/uk-research-market-grows-by-62-to-48-billion\" target=\"_blank\" rel=\"noopener noreferrer\">Business\u00a0of Evidence 2016<\/a>, identified data analytics and\u00a0qualitative research as the two growth areas within\r\ninsight. The two need each other. Qualitative\u00a0techniques create the context and framework for\u00a0organisations\u2019 data resources. Such frameworks not\u00a0only explains data but identifies the numbers that are\u00a0really relevant and, by creating a cohesive picture\u00a0prevent users from getting lost in a warren of ever\u00a0multiplying data wormholes.\r\n\r\nBy identifying lead indicators, which may or may\u00a0not be generated from standard (and necessarily\u00a0historic) performance metrics, we <strong>enable\u00a0management to have future proofing discussions\u00a0and identify risk and opportunity on the horizon<\/strong>.\u00a0In this data-driven era businesses are looking for the\u00a0expertise and professionalism that exists within the\u00a0research and insight sector.\r\n\r\nAs the MRS\/PwC Business of Evidence 2016\u00a0report concluded, the researcher of the future\r\nmust combine <strong>a flexible early adopter mind\u00a0set, business acumen, good communications\u00a0<\/strong><strong>and sound data analysis skills<\/strong>. These four\u00a0characteristics form the cornerstones of MRS training\u00a0and professional development, and our role along\u00a0with other associations around the world has never\u00a0been more critical to the future health of the sector.\r\n\r\nThe MRS Delphi initiative plus this GRBN Invest in\u00a0Insights Handbook will help insight practitioners and\u00a0teams to increase their influence and visibility within\u00a0their organisations, helping to ensure that insight\u00a0remains at the heart of all future strategic planning\u00a0and delivery.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8875\" src=\"http:\/\/grbn.org\/wp-content\/uploads\/2018\/03\/JaneFrostBW2.jpg\" alt=\"\" width=\"177\" height=\"177\" srcset=\"https:\/\/grbn.org\/wp-content\/uploads\/2018\/03\/JaneFrostBW2.jpg 481w, https:\/\/grbn.org\/wp-content\/uploads\/2018\/03\/JaneFrostBW2-150x150.jpg 150w, https:\/\/grbn.org\/wp-content\/uploads\/2018\/03\/JaneFrostBW2-300x300.jpg 300w, https:\/\/grbn.org\/wp-content\/uploads\/2018\/03\/JaneFrostBW2-420x420.jpg 420w\" sizes=\"(max-width: 177px) 100vw, 177px\" \/><strong>Jane Frost<\/strong>\r\n\r\nChief Executive, Market\u00a0Research Society (MRS)","protected":false},"excerpt":{"rendered":"<p>The MRS Delphi Group is the Market Research\u00a0Society\u2019s (MRS) \u2018think tank\u2019 which delivers valuable\u00a0insight across a range of vital business, social and political issues. In 2016 the MRS Delphi Group\u00a0issued a report on the characteristics of insight-driven organisations and created a framework\u00a0enabling organisations to benchmark their teams against these characteristics. The findings of the MRS [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2994,21,2879,19],"tags":[2874,208],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Towards an insight driven organisation - GRBN.ORG<\/title>\n<meta name=\"description\" content=\"The MRS Delphi Group is the Market Research\u00a0Society\u2019s (MRS) \u2018think tank\u2019 which delivers valuable\u00a0insight across a range of vital business, social and political issues. In 2016 the MRS Delphi Group\u00a0issued a report on the characteristics of insight-driven organisations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grbn.org\/towards-an-insight-driven-organisation\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GRBN_News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grbn.org\/towards-an-insight-driven-organisation\/\",\"url\":\"https:\/\/grbn.org\/towards-an-insight-driven-organisation\/\",\"name\":\"Towards an insight driven organisation - GRBN.ORG\",\"isPartOf\":{\"@id\":\"https:\/\/grbn.org\/#website\"},\"datePublished\":\"2018-03-14T07:49:26+00:00\",\"dateModified\":\"2019-10-12T12:43:38+00:00\",\"author\":{\"@id\":\"https:\/\/grbn.org\/#\/schema\/person\/e3e6f44d4cd62a5881eeb240fe5184a0\"},\"description\":\"The MRS Delphi Group is the Market Research\u00a0Society\u2019s (MRS) \u2018think tank\u2019 which delivers valuable\u00a0insight across a range of vital business, social and political issues. 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In 2016 the MRS Delphi Group\u00a0issued a report on the characteristics of insight-driven organisations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grbn.org\/towards-an-insight-driven-organisation\/","twitter_misc":{"Written by":"GRBN_News","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/grbn.org\/towards-an-insight-driven-organisation\/","url":"https:\/\/grbn.org\/towards-an-insight-driven-organisation\/","name":"Towards an insight driven organisation - GRBN.ORG","isPartOf":{"@id":"https:\/\/grbn.org\/#website"},"datePublished":"2018-03-14T07:49:26+00:00","dateModified":"2019-10-12T12:43:38+00:00","author":{"@id":"https:\/\/grbn.org\/#\/schema\/person\/e3e6f44d4cd62a5881eeb240fe5184a0"},"description":"The MRS Delphi Group is the Market Research\u00a0Society\u2019s (MRS) \u2018think tank\u2019 which delivers valuable\u00a0insight across a range of vital business, social and political issues. 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