{"id":8913,"date":"2018-03-26T01:33:40","date_gmt":"2018-03-25T23:33:40","guid":{"rendered":"http:\/\/grbnnews.com\/?p=8913"},"modified":"2018-03-26T02:23:22","modified_gmt":"2018-03-26T00:23:22","slug":"calling-for-nominations-for-this-years-ginny-valentine-awards-for-bravery-in-market-research","status":"publish","type":"post","link":"https:\/\/grbn.org\/calling-for-nominations-for-this-years-ginny-valentine-awards-for-bravery-in-market-research\/","title":{"rendered":"Calling for Nominations for this year\u2019s Ginny Valentine Awards for bravery in Market Research"},"content":{"rendered":"Since 2011 market researchers have been winning a different kind of award, one for bravery rather than cleverness or profitability. In conference after conference and forum after forum, speakers have spoken of the importance of researchers not going with the flow but being willing to step out against the flow. Stan Sthanunathan, Vice President of Unilever made it one of his 10 commandments of market research. If you know someone who has shown bravery in the course of research, visit <\/em>www.ginnyvalentine.com<\/em><\/a> to nominate them. \u00a0A distinguished panel of judges from client and supply side will pick the winners with awards given out in Atlanta in June at IIeX North America.\r\n\r\n\u00a0<\/em>The Ginny Valentine Badge of Courage awards were set up in memory of one of the most distinguished researchers in the UK who pioneered the use of semiotics in the marketing community against the odds. It took her decades. It seemed fitting to remember Ginny with an award celebrating persistence, risk taking, or raw physical courage.\u00a0 Now in its 7th<\/sup> year we have a gallery of remarkable winners whose stories have inspired their peers.\r\n\r\nThe Ginny Valentine awards are open to clients and suppliers, to junior as well as senior researchers. Our youngest ever winner was a teenage interviewer – sadly honoured posthumously after she was shot by the Taliban for conducting in home surveys.\u00a0 One of our most senior had worked an entire career to put conjoint analysis at the heart of the quantitative research industry worldwide.\u00a0 Once an entire client team won because of the way their funding of start-ups galvanized the way the whole industry thought.\r\n\r\nLast year\u2019s winners included Pravin Shekhar who founded a research company predominantly staffed by those with a disability.\u00a0 Then there was the research conference organizer and speaker who redesigned a conference session around the needs of a dementia sufferer so she could tell her story without distraction and distress. Oh and the research team who conducted a very tricky study somewhere in the Middle East – but we aren\u2019t allowed to tell you where. It\u2019s complicated..\r\n\r\nWe have never been able to codify exactly what bravery means- every year the judges find a fresh example. Clients who risk their careers to buy off-roster. Or cancel a tracking study they no longer believe in even if that means starting from scratch without a benchmark to work from.\u00a0 The Ginny Valentine award is the only way we know to recognize such guts and gumption.\u00a0 But you can\u2019t win without a nomination. So get nominating. You CAN nominate yourself! And hurry up – because there are only a few weeks to go. Perhaps the best thing about the Ginny Valentine awards is not just that they are helping to make researchers braver, but better at noticing and applauding bravery when we see it. So time to get started. Are you sure you haven\u2019t seen a single piece of bravery in the last 12 months? We bet you have.\r\n\r\nFiona Blades \/ John Griffiths, founders<\/em>","protected":false},"excerpt":{"rendered":"

Since 2011 market researchers have been winning a different kind of award, one for bravery rather than cleverness or profitability. In conference after conference and forum after forum, speakers have spoken of the importance of researchers not going with the flow but being willing to step out against the flow. Stan Sthanunathan, Vice President of […]<\/p>\n","protected":false},"author":1,"featured_media":8922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,21,276,19],"tags":[2884,2733],"yoast_head":"\nCalling for Nominations for this year\u2019s Ginny Valentine Awards for bravery in Market Research - GRBN.ORG<\/title>\n<meta name=\"description\" content=\"Every year researchers nominated for bravery in the course of their work win awards around the world. 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