Research Design Archives - GRBN.ORG

Project Management – Telephone Data Collection – CASRO Webinar

GRBN_News — Mon, 09 Jan 2017 09:00:51 +0000

Data Collection (Telephone) Webcast on July 13, 2016

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While online data collection garners much attention these days, researchers understand the critical value of telephone interviews. Our expert practitioners delve into the components of managing a telephone study:

Sample Universe and Sample Source
Incidence (How is it calculated?)
Length of questionnaire
Incentives
Interviewer training
Status reports
Closure (communications at end of study/moving to tabulation)

Other issues (changes to questionnaire/sample/quota after interviewing has begun). You’ll also get expert legal advice on the Telephone Consumer Protection Act (TCPA). Presented by:

David Dutwin Executive Vice President & Chief Methodologist SSRS

Margie Strickland Director of Advanced Methods SSRS

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Project Management – Interviewing VIPs – CASRO Webinar

GRBN_News — Mon, 09 Jan 2017 09:00:48 +0000

How to Effectively Interview C-Suite Execs, Physicians and Other VIPs Webcast on June 2, 2016

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VIP’s (CEO’s, wealthy individuals, celebrities, doctors, etc.) have extreme qualities that can trigger strong emotional reactions in an interviewer, including awe, envy, and intimidation. These emotional reactions may trigger behavioral reactions that threaten to derail an interview. This webinar will provide tips for interviewers to manage these emotional reactions in order to stay on-task and deliver optimal insights. Presented by:

Michael Mercier President Insightful Alliance

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Project Management – Online Panel Data Collection – CASRO Webinar

GRBN_News — Mon, 09 Jan 2017 09:00:29 +0000

Learn about the benefits of online panels and learn best practices with respect to the project planning, design and management of panel studies.

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This webinar will cover: The benefits of online panels

Profiling/targeting
Speed
Survey stimuli
Cost

Project planning and design considerations

Process for getting bids
Online data quality processes
Managing global studies
‘Mobile in Mind’

Project management best practices on panel studies

Pre-launch processes
In-field processes
Post-field processes

Presented By:

Melanie Courtright Executive Vice President, Products & Clients Services Research Now

Ted Saunders Manager, Digital Research MaritzCX

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Project Management – Client Deliverables – Storytelling – CASRO Webinar

GRBN_News — Mon, 09 Jan 2017 09:00:19 +0000

Client Deliverables – Telling the Story of Your Insights webcasted in July 2016

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Join Erin Leedy and Sherry Burles of Market Strategies International to learn about graphics best practices for better storytelling and clearer insights. During this hour-long webinar, they’ll share examples of how a market researcher’s story can go awry when data graphics are confusing or structured incorrectly. They’ll focus on things to watch out for, including sample-related issues, cherry picking, improper labeling and chart inconsistencies. Then, with each example, they’ll break apart the issues and walk through revised graphics to demonstrate how better data visualization results in more accurate storytelling and clear insights for clients. For anyone who is responsible for insightful reporting, this webinar will arm you with practical tips that you can put into action immediately. Presented by:

Erin Leedy Senior Vice President, Technology Market Strategies International

Sherry Burles Director of Information Design Market Strategies International

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Better Survey Design for Higher ROI

GRBN_News — Mon, 19 Sep 2016 14:29:21 +0000

Market researchers have to harness many disciplines to make their jobs work and create impactful research design; however, sadly most of us are not User Centred Design specialists or User Interface Designers. How can we harness User Centered Design for better survey design, even without using games, in order to create engaging content that encourages participation, honesty and collaboration from respondents? This webinar is full of simple, practical advice that attendees can immediately incorporate for quick, effective and practical wins. Access the webinar from this link.

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