Building Trust Through Transparency: Overcoming Data Security Concerns and AI Scepticism ...

By LISA SALAS, OVATION RESEARCH In the dynamic landscape of New Zealand's consumer market, market research stands as a critical tool for deciphering the wants and behaviours of consumers. This insightful practice not only helps...

Trust in Market Research: A Call for Self-Reflection ...

By LISA SALAS, OVATION RESEARCH As market research professionals, we often scrutinise the trustworthiness of the data we collect. Are consumers providing honest responses? Did they read the question properly? Are they motivated solely by...

Navigating the Crossroads: Trust in Market Research and the AI Revolution in Australia ...

By LISA SALAS, OVATION RESEARCH In the age of data-driven decision-making and technological advancement, the landscape of market research is undergoing a profound transformation. Australia finds itself at a crossroads, where the convergence of market...

CREATING TRUST IN GLOBAL RESEARCH ...

By JILL KUSHNER BISHOP, MULTILINGUAL CONNECTIONS How do you create trust when you don’t speak someone’s language or understand their culture? When conducting research, trust is key to creating authentic connections with participants – and...

GRBN Global Trust Survey – the view from Korea ...

By Minhee Cho, PMI The advent of the digital revolution and a data-driven society is fundamentally reshaping our daily interactions. Our purchasing habits are manifested online, and wearable devices monitor our health. Social connections are...

Trust and transparency: Fundamental pillars of the industry ...

By Bettina Klumpe, ADM e. V., Germany Trust is an essential cornerstone for stable relationships, successful collaboration, social cohesion and personal growth. As a fundamental human quality, it connects and enables us to find orientation...

Press Release: GRBN Global Trust Survey 2022

26th October 2022  GRBN Global Trust Survey highlights that trust in market research remains stable, whilst trust in data analytics companies improves compared to 2020 New findings from the GRBN Global Trust Survey show how trust...

Do We Trust Each Other? ...

You’ve likely had concerns about the trustworthiness of the data we collect. Are consumers honest with us? Do they fabricate responses to earn rewards? Do they report what they believe, or what they believe...

GRBN Global Trust Survey highlights a sharp decline in trust in government

New findings from the GRBN Global Trust Survey show how trust in different types of organizations and institutions has changed since 2022. The Global Research Business Network (GRBN) has partnered with eight national research associations...

Will “quality” lose its meaning? Meet the bubblegum effect.

I don’t know if it’s the same across every language, but in English there’s a phenomenon known as “semantic satiation”—it’s what happens when repetition of a word or phrase causes it to temporarily lose...
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