Will “quality” lose its meaning? Meet the bubblegum effect.

I don’t know if it’s the same across every language, but in English there’s a phenomenon known as “semantic satiation”—it’s what happens when repetition of a word or phrase causes it to temporarily lose...

Trust: The View From The UK

It is encouraging to see that three in five participants in the UK think that the majority of surveys were just the right length and that nearly half thought that all or many of...

Trust is the foundation of everything

Trust is the foundation of everything. Once trust has been lost, it can never be fully regained. This applies to human as well as to business relationships and this also applies to market research....
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