Improving DE&I in Market Research Starts With Attracting and Retaining Diverse...

A thought-leadership piece by Emel Mohammadally VP of EMEA, LUCID (A CINT GROUP COMPANY) Real progress on improving diversity, quality, and inclusion within the market research...

Trust: The View From Korea ...

Gi-Hun, the main protagonist of Squid Game, a South Korean survival drama television series, turned his back on an old man Il-Nam, in order...

Trust is a two-way street ...

Why don’t more respondents trust market researchers, and why don’t we as market researchers fully trust respondents?  We know skepticism is everywhere.  In this...

Will “quality” lose its meaning? Meet the bubblegum effect.

I don’t know if it’s the same across every language, but in English there’s a phenomenon known as “semantic satiation”—it’s what happens when repetition...

Trust: The View From The UK

It is encouraging to see that three in five participants in the UK think that the majority of surveys were just the right length...

Trust is the foundation of everything

Trust is the foundation of everything. Once trust has been lost, it can never be fully regained. This applies to human as well as...
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