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Participant Engagement

Learn more about the GRBN Building Public Trust & Participant Engagement initiative. Contact us if you want to get involved

Engage

ENGAGE: 101 Tips To Improve The Research Participant User Experience

We are thrilled to announce that our handbook, ENGAGE, will be the issued on the 16th October in the same week that the Insights Association's Corporate Researcher Conference will take place in Chicago.   ENGAGE is a...
Kantar_Health

Revitalizing the Market Research Survey

As Albert Einstein once said, "Insanity is doing the same thing over and over again, but expecting different results”. It's no secret that fewer physicians are willing to participate in market research surveys today. The...
GRBN_Building_Public_Trust

GRBN Building Public Trust Programme

Does trust matter? We think it does. We believe that increasing the level of trust in our industry will enable market research companies to deliver value to clients and to remain profitable into the future. In...
ab_test

A/B Testing the Online Survey Experience ...

Together with our partners, we are currently undertaking a large-scale research-on-research project into the participant’s experience with online surveys in order to A/B test how different approaches improve the user experience. We have already gathered...
Welcome

PEI – Welcome to the latest partners!

We are happy to announce that 3 new partners have come on-board the Participant Engagement Initiative taking the total to 34, and that work has started on producing the Participant Engagement Handbook, which we...
Danger

Can you feel the heat?

Whilst this image may not represent the day-to-day reality of your working life in the research sector, I want to use it to symbolise the danger our sector is facing today in order to...
IIeX

IIeX NA Panel: GRIT Consumer Participation in Research

By Andrew Cannon, GRBN At the recent IIeX Conference in Atlanta, I had the honor of standing in for Lenny Murphy and leading a distinguished panel of industry experts on a journey to explore the...
Participant_Engagement

Netquest becomes Silver Partner – More than 20 partners now on-board the GRBN Participant...

We are very proud to welcome Netquest as our 5th Silver Partner, joining Critical Mix, Kantar Health, MarketVision and RTI Research as Silver Partners in the GRBN Participant Engagement initiative, and are thankful for their...
GRBN_Trust_MRX

Trust in market research – 5 actions we need to take to turn a...

There is a lot of hype around Pokemon Go at the moment… which is certainly well justified given the usage numbers… and a lot of articles written on what the research industry can learn...
Data_sharing

Hot tip: Sharing Data Back With Participants Significantly Improves The User Experience ...

This is just one of the insights from the research-on-research* we have recently conducted into the online survey user experience. It shows that the simple act of letting people know what other people think about...
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