Date & Time: July 1, 2025 in Eastern Time (US and Canada)
What we'll cover:
Objectively discuss synthetic data’s potential to reshape market research in the coming months and years. It will focus on both the current state of technology – using information from a rigorous trial with 2 leading synthetic panel providers - and look ahead to the future.
It will focus on:
· The difference between synthetic conversations (chatbots) and synthetic respondent data
· Core use cases for both
· Benefits and drawbacks (based on a STRAT7 2025 Whitepaper)
· Practical questions and considerations
· Looking ahead to the future
Our Presenters:
· Hasdeep’s Sethi –Group AI Product Lead and Data Science Director at STRAT7
· Hasdeep helps lead product development of AI at a group level, via the newly launched AI Innovation Lab. He has over 10 years’ experience building, delivering and providing strategic direction on data science and AI projects. Over the past year, he has helped to co-ordinate a range of activities around Chatbots and Synthetic Respondent Data, including a parallel test of human responses against two leading synthetic providers.
· Melanie Courtright, Chief Executive Officer, Insights Association – US
· Debrah Harding, Managing Director MRS – UK
Register here for the event:
https://us02web.zoom.us/webinar/register/WN_S5BLRQivSDKA0bC96Gez5g
To contact GRBN, please email:
info@grbn.org
