GRBN Global Trust Survey 2024

The Global Research Business Network (GRBN) has partnered with the organizations below to conduct the GRBN Global Trust Survey in ten countries across the globe. The research measures the level of public trust in market research companies compared with a range of other organisations and sectors and compares the findings to the last wave of the GRBN Global Trust Survey conducted in 2022.

In 2023, we continued to compare trust in market research companies with trust in data analytics companies, as well as in election and opinion polling companies. New for 2024, we looked at how trust in AI and in particular how it impacts trust in market research.

You can access the Global Report as well as a number of country-specific reports below.

Please also take a moment to acknowledge with us the wonderful partners without who's generous support and contribution this initiative would not have been possible to undertake.