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Will “quality” lose its meaning? Meet the bubblegum effect.

I don’t know if it’s the same across every language, but in English there’s a phenomenon known as “semantic satiation”—it’s what happens when repetition...

EFAMRO AND AMSRS Co-operate on Quality Standards

EFAMRO is supporting its members regarding quality standards. With the help of tools prepared by the Australian association AMSRS, EFAMRO now will provide its...
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