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The Return on Investment from Insights Part 1 – Why You...

This post was first published on the GreenBook blog, and is being republished now following on from the launch of the ROI from Insights...

BCG and GRBN team up to create ROI from Insights self-assessment...

Research tells us that measuring the ROI from Insights is one of the characteristics of an Insights department that is perceived as a strategic...

ROI from Insights – The key to a virtuous growth spiral

The trend towards customer-centricity is creating fantastic opportunities for the research and insights sector, but to take advantage of these opportunities, we need to...
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The Return on Investment from Insights – Driving growth – 10+1...

Two of the challenges are related to increasing the value to clients; on the one hand increasing that return on investment and on the...

Why we must change the Future-of-Insights

By Alex Hunt, Brainjuicer As we enter late-August and the dog-days of summer in a hot and humid NYC, it feels a lifetime ago that...
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