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GRBN Building Business Impact
GRBN is at the forefront of understanding the impact our industry has on decision-making and offers best-in-class guidance on measuring and demonstrating the Business Impact of Insights.
The GRBN Business Impact Framework provides a effective method for both client- and agency-side professionals and teams alike to effectively prove the value they are adding and the return on investment they are providing.
The GRBN Building Business Impact HandbookThe Handbook is your key to: - creating a strategy for building the Business Impact of Insights. - measuring the ROI of Insights - demonstrating your value to the business Download the Executive Summary here |
GRBN offers online training courses which introduce people to the GRBN Building Business Impact Framework and take them through case study examples of how to measure Insights Business Impact, so that they may apply that knowledge to their own work and prove the value they are providing.
Click on the images below to visit the Insights Association and Market Research Society websites, find out more, take a course and up your game on measuring your impact.