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Learn more about the GRBN Return on Investment from Insights initiative. Contact us if you want to get involved

ROI_Insights

The Return on Investment from Insights Part 2 – How to grow your budget

This post was first published on the GreenBook blog, and is being republished now following on from the launch of the ROI from Insights initiative. A ROI audit is the foundation of a strong client-agency...

BCG / GRBN ROI of Insights Report Issued

We are excited to announce the launch of the ROI of Insights report, which we have produced in partnership with the Boston Consulting Group, and which highlights the key findings from the research recently...
ROI-of_Insights

Agency Leaders: An ROI of Insights Events is an Effective Way to Engage and...

Dave Rothstein, CEO at RTi Research, invited GRBN’s Andrew Cannon and Simon Chadwick from Cambiar Consulting, to run this year’s RTi Symposium held last month in New York. The objective of this year’s Symposium was...

Invest in Insights Handbook – Production of Version 2.0 Gets Green Light

2020 will soon be upon us, and we predict that the next decade will present fantastic opportunities for the Insights sector, as in more and more companies, Insights becomes the fuel that drives customer-centric...

GRBN to Launch “Invest in Insights Handbook 2.0” with Expanded Focus on Building the...

WASHINGTON, D.C.  – May 15, 2019 – The Global Research Business Network (GRBN) today announces that work has begun on the creation of the second edition of the Invest in Insights Handbook. Since its release,...

Building Business Impact – The only KPI Insights really needs

We are calling Insights leaders to make business impact their key KPI for 2020. The ROI of Insights can and should be measured in terms of value to the business and not just budget...

Three Keys to Building Business Impact

We’ve just wrapped up fieldwork on the survey we’ve conducted into building business impact with insights. Our initial analysis of the data sheds some interesting light on this issue, specifically when it comes to...

New Research to Shine a Light on Building the Business Impact of Insights

One of GRBN’s key objectives is to grow the amount of money invested in Insights across the globe. The GRBN Invest in Insights Handbook, the first edition of which was launched in early 2018,...
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