Subject Matter Archives - GRBN.ORG

MRS Webinar – Commissioning Qual for Client Insight Team

GRBN_News — Mon, 18 Sep 2017 06:52:19 +0000

Objective To give a concise overview of best practice for commissioning qualitative research – from taking the brief to embedding the recommendations. Watch a clip from the webinar here:

Context

Can we afford 8 groups or 6? Does it sometimes feel that commissioning qual comes down to discussions like this? A ‘soft’ research technique can get a lot less attention that a more prescriptive quant method does, and yet we spend significant proportions of our budgets on qual and use it to make key strategic decisions. Commissioning qual is an art, and one for which we can all learn better techniques. Do you ever find your qual being asked to do more than it was set up to do? Do you distinguish between business and research objectives? And is the focus group dying or thriving? Getting the commissioning and running of qual research right will mean that you get rich strategic learning for your business – and you can strengthen your own role and have fun along the way! This webinar will give you practical signposts on ways to do this, and pitfalls to avoid.

Who should attend?

Anyone on the client-side with less than 3–5 years experience of commissioning qual and anyone with more experience who would like to stimulate their thinking on how they work and find some tools for a fresh approach.

Content

Getting to the best brief
Choosing the right agency and right method
Handling logistics
Managing and embedding the output
Seven top tips

Format

Delivered in a 1 hour webinar, there will be 45 minutes of presentation from an expert who has worked on both sides of the client/agency fence.

Trainer

Laura Parker

Laura Parker has more than 25 years’ experience in market research, both on the agency side (qual and quant) and as a global director for Unilever Foods, where she was responsible for many complex qual programmes, ranging from multi-country studies to advertising pitch work. In her current role at SABMiller she is responsible for innovation capability, including qual for innovation.

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MRS Recorded Webinar – International Research – Part 2

GRBN_News — Mon, 04 Sep 2017 11:54:59 +0000

A Travel Bag of Tips and Tricks – Smoothing the path to successful International Research Objective Unraveling the complexities of International Research from cultural divergences to more practical considerations providing a ‘travel bag’ full of tips and tricks for successful cross-country collaboration and optimizing the value of international research to clients. Watch a clip from the webinar here:

Who should attend? This webinar is designed for all those who conduct all kinds of international research, be it desk research, qualitative or quantitative. Ideally, they may have some experience of working internationally but it’s designed to benefit those new to this area of research too. We’d also love those with more experience to contribute to the debate and share their knowledge. Content A Travel Bag of Tips and Tricks – Smoothing the path to successful International Research

The art of cross-country collaboration – a critical first step to successfully engaging local markets
Attention to detail – practical and logistical considerations to avoid common pitfalls, from pricing to questionnaire design to plugs and visas
Managing client needs and multiple stakeholders, from the expected to the obscure!
Effective and engaging outputs, from efficient analysis approaches, to impactful delivery of insights and data

Format This is a 40 minute recording of a webinar broadcast by MRS on the 29^th June. This webinar was run a highly experienced researcher, Rachael Holmes, who has worked on multi-country research projects throughout her career. Rachael Holmes Rachael is freelance qualitative researcher with 20 years of experience in research and planning, most recently as a director in the TNS UK qualitative team. She started her career in qualitative research at boutique qual agency DRSM, where she specialised in advertising and brand positioning research. She then moved to brand consultancy Interbrand as a research manager, before joining Grey Advertising as senior planner on their GSK and Unilever business. Both roles gave her a great grounding in quantitative research and innovation, as well as a determination to make qualitative research as constructive and inspiring as possible. Since returning to research in 2003, joining Research International as a director, Rachael has worked extensively on innovation, ethnography, segmentation and brand positioning research. She also runs creative workshops to help clients generate insights and ideas, write concepts and activate research findings. Rachael has also worked on multi-country research projects throughout her career.

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MRS Recorded Webinar – International Research – Part 1

GRBN_News — Mon, 14 Aug 2017 07:02:03 +0000

The Rocky Road – Unravelling the complexities of International Research through an understanding of the cultural context

Objective Unravelling the complexities of International Research from cultural divergences to more practical considerations providing a ‘travel bag’ full of tips and tricks for successful cross-country collaboration and optimizing the value of international research to clients. You can watch a clip of the webinar here: Who should attend? This webinar is designed for all those who conduct all kinds of international research, be it desk research, qualitative or quantitative. Ideally, they may have some experience of working internationally but it’s designed to benefit those new to this area of research too. We’d also love those with more experience to contribute to the debate and share their knowledge. Content The Rocky Road – Unravelling the complexities of International Research through an understanding of the cultural context

Identifying the key challenges and potential stumbling blocks along an international project ‘journey’
Exploring how differences between cultures can impact all stages of a project, from choice of methodology, to timings and location, to language and style of questioning, moderating techniques or analysis approach etc.
Using case histories and example briefs to challenge assumptions and showcase best practice approaches and solutions

Format This is a recording of a webinar broadcast by MRS on the 15^th June and runs for just over 30 minutes. This webinar was run a highly experienced researcher, Vatsala Rathore, who has packed her bags many times to both work and live in numerous countries around the globe. Vatsala Rathore After working for almost a decade in TNS, Vatsala is moving on to a dynamic brand consultancy named Butterfly Research. She has worked in India, Middle East and North Africa. Her work has spanned brand and product life-cycle. She is passionate about people and cultures and leverages her cross-continent experience to get under the skin of the consumer. Vatsala has worked on a range of categories and across key Blue chip clients such as Unilever, Nestle, Kraft, Britvic, Kellogg’s, to name a few. This varied client list has allowed her to work on projects ranging from segmentation and positioning work to communication development and evaluation.

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EU Data Protection Reforms: Practical Compliance Steps – EFAMRO Webinar

GRBN_News — Thu, 01 Jun 2017 07:00:26 +0000

This EFAMRO Data Protection webinar follows on from the first webinar in the Data Protection Series which provided an overview of the General Data Protection Regulation (GDPR), the significant changes in individual rights, the accountability of organisations and the step change in the data protection enforcement regime.

This webinar builds on the core recommendation for a GDPR Compliance Project. It discusses some practical compliance steps that researchers can take to meet their compliance obligations under the GDPR. It discusses the importance of understanding your data use and minimising collection of data, and provide some tips to help organisations be more transparent with data subjects and accountable for data use.

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Information Security – Your People – CASRO Webinar

GRBN_News — Thu, 01 Jun 2017 07:00:16 +0000

Your People Webcast on April 12, 2016

When the topic of information security comes to mind we are apt to think first of technology. Often, however, data breaches and other failures result from human error or improper safeguards around employees. When clients come to kick the tires of market research firms they often ask to meet with HR to get a sense of who will be handling their data and how they are being trained to protect it. Be certain you are doing all you can to ensure employees are aware of their critical role in risk management and data security. Are your policies being communicated and followed? How are employees accessing internal networks? Are they trained on the risks posed by e-mail communications, social media, password sharing, etc.? Experts with diverse perspectives will share their experiences and advice to help your company adequately. address the human side of data security.


Amy Jones Director of Human Resources MaritzCX	Analise Polsky Business Solutions Manager, SAS	Zach Harding Contracts Manager MaritzCX

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C-Suite – MR Technology – CASRO Webinar

GRBN_News — Mon, 09 Jan 2017 09:00:57 +0000

MR Technology – The Basics Webcast on May 17, 2016

Technology permeates the world of market research as well as our daily business operations. There’s a lot to keep tabs on and it’s particularly daunting when we’re not schooled in technology or don’t have time to keep up with the constant advancements.This webinar will provide tips and best practices in a variety of key areas – from a strategic standpoint, to a framework to evaluate technology, to the key technologies that can benefit your organization. Your Tech Strategy – What to develop and what to avoid; when to outsource; how changes in the MR industry impact how to use technology. Evaluating Technology – What to look for as you assess any technology solution. Four key steps in the path, how to get the most from vendor demonstrations. Your Tech Tools – What new tools have the potential to impact your organization? We’ll look at collaboration platforms/project management, analysis (including text analytics), report automation, insight curation and more.


Christian Super Arborwood Partners	Andrew Jeavons Founder Mass Cognition

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Project Management – Telephone Data Collection – CASRO Webinar

GRBN_News — Mon, 09 Jan 2017 09:00:51 +0000

Data Collection (Telephone) Webcast on July 13, 2016

While online data collection garners much attention these days, researchers understand the critical value of telephone interviews. Our expert practitioners delve into the components of managing a telephone study:

Sample Universe and Sample Source
Incidence (How is it calculated?)
Length of questionnaire
Incentives
Interviewer training
Status reports
Closure (communications at end of study/moving to tabulation)

Other issues (changes to questionnaire/sample/quota after interviewing has begun). You’ll also get expert legal advice on the Telephone Consumer Protection Act (TCPA). Presented by:

David Dutwin Executive Vice President & Chief Methodologist SSRS

Margie Strickland Director of Advanced Methods SSRS

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Project Management – Interviewing VIPs – CASRO Webinar

GRBN_News — Mon, 09 Jan 2017 09:00:48 +0000

How to Effectively Interview C-Suite Execs, Physicians and Other VIPs Webcast on June 2, 2016

VIP’s (CEO’s, wealthy individuals, celebrities, doctors, etc.) have extreme qualities that can trigger strong emotional reactions in an interviewer, including awe, envy, and intimidation. These emotional reactions may trigger behavioral reactions that threaten to derail an interview. This webinar will provide tips for interviewers to manage these emotional reactions in order to stay on-task and deliver optimal insights. Presented by:

Michael Mercier President Insightful Alliance

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Project Management – Online Panel Data Collection – CASRO Webinar

GRBN_News — Mon, 09 Jan 2017 09:00:29 +0000

Learn about the benefits of online panels and learn best practices with respect to the project planning, design and management of panel studies.

This webinar will cover: The benefits of online panels

Profiling/targeting
Speed
Survey stimuli
Cost

Project planning and design considerations

Process for getting bids
Online data quality processes
Managing global studies
‘Mobile in Mind’

Project management best practices on panel studies

Pre-launch processes
In-field processes
Post-field processes

Presented By:

Melanie Courtright Executive Vice President, Products & Clients Services Research Now

Ted Saunders Manager, Digital Research MaritzCX

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Information Security – Your Service Providers – CASRO Webinar

GRBN_News — Mon, 09 Jan 2017 09:00:22 +0000

Your Service Providers Webcast on April 27, 2016

You may run a tight ship, but how do you know your outsource partners have the same commitment to protecting data? This installment will provide insight into common risks associated with the transfer of data if the market research project chain extends beyond your roof. How can you properly vet potential partners and check on the promised protocols of existing providers?


Sandeep Bhatia COO Annik Technology Services	Shawn Wallace Information Security Officer, The Americas – Ipsos	Peter Milla Principal Peter Milla Consulting Moderator

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