ROI_of_Insights

Joint Insights Association / GRBN webinar – Demonstrating the business value of Insights –...

Hear Lisa Courtade (Merck), Simon Chadwick (Cambiar) and Andrew Cannon (GRBN) being interviewed by Beth Rounds (Dapresy) on the art and science of measuring the ROI of Insights in this free webinar for members...
Invest_in_Insights

Tackling One of Our Sectors Most Critical Challenges – Demonstrating Business Impact

In late 2016, GRBN made the ROI of Insights a key strategic priority. We believe that demonstrating the business impact of Insights is one of the most critical challenges and biggest opportunities our sector...

Beyond Measurement: Five Steps to Adopting an ROI Mindset ...

While the value of proving out ROI is clear in nearly every business case, it’s less obvious where to begin.  Before getting overly transfixed on sophisticated models and calculations, it’s best to adopt what...
ROI_Insights

The Return on Investment from Insights Part 2 – How to grow your budget

This post was first published on the GreenBook blog, and is being republished now following on from the launch of the ROI from Insights initiative. A ROI audit is the foundation of a strong client-agency...

BCG / GRBN ROI of Insights Report Issued

We are excited to announce the launch of the ROI of Insights report, which we have produced in partnership with the Boston Consulting Group, and which highlights the key findings from the research recently...
ROI-of_Insights

Agency Leaders: An ROI of Insights Events is an Effective Way to Engage and...

Dave Rothstein, CEO at RTi Research, invited GRBN’s Andrew Cannon and Simon Chadwick from Cambiar Consulting, to run this year’s RTi Symposium held last month in New York. The objective of this year’s Symposium was...
CCO_Challenge_Measuring_Value_ROI

The Chief Customer Officer’s Greatest Challenge: Measures of Value

By Curtis N. Bingham, CEO, Chief Customer Officer Council Companies are adopting the chief customer officer (CCO) role at a faster pace, and keeping them in their roles longer, especially in larger companies. The greatest...

Invest in Insights Handbook – Production of Version 2.0 Gets Green Light

2020 will soon be upon us, and we predict that the next decade will present fantastic opportunities for the Insights sector, as in more and more companies, Insights becomes the fuel that drives customer-centric...
Strategic_Consultant_MRX

Why we must change the Future-of-Insights

By Alex Hunt, Brainjuicer As we enter late-August and the dog-days of summer in a hot and humid NYC, it feels a lifetime ago that I had the good fortune to participate, alongside several industry...

A Revolution is Building

Since the initial ROI of Insights Handbook was first published, a quiet revolution has been building in the insights industry. Slowly at first, but with ever-increasing momentum, corporate Insights functions have started to embrace...
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