ROI from Insights – The key to a virtuous growth spiral

The trend towards customer-centricity is creating fantastic opportunities for the research and insights sector, but to take advantage of these opportunities, we need to step up our game. One way we can do that,...

ROI from Insights – 1st Associate Partners On-board – Qualitative Research Gets Under Way

AMSRS, GreenBook, Insights Association, MRIA, MRS and SAMRA are the first associate partners on the joint BCG-GRBN ROI from Insights initiative. Increasing Understanding The objectives of the first part of the initiative are to: Explain the...

ROI measurement: A good way for agencies to become trusted advisors

The BCG / GRBN ROI of Insights study explored the role agencies can play to support end clients with measuring their ROI. The research indicates that there is both an opportunity and a threat...
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The United Airlines Affair – A Silver Lining For Insights and our ROI? ...

Every cloud has a silver lining, and the recent events at United Airlines might just have a big one for the Insights sector. A story on the BBC over weekend led with the headline...
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Introduction to the Invest in Insights Handbook

Read about why the Invest in Insights Handbook is needed, the objectives being set, and why you need to care about demonstrating the business value of Insights. Why the Handbook is Needed As more and more...
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GRBN and Cambiar enter into a partnership to train Insights teams on ROI

NEW YORK – June 4th 2018 – The Global Research Business Network (GRBN) and Cambiar Consulting today announce that GRBN has approved Cambiar as the first partner to offer training in the measurement of...

Giving the Cobbler’s Children Some Shoes

The saying goes that the cobbler’s children have no shoes. In some ways this is a rather fitting analogy for today’s Insights functions: Whilst they are experts in measurement, very few Insights functions currently...

Welcome to MRX Master Chef 2020

This article was first published on the GreenBook Blog. A recipe for success in the real-life competition to grow key accounts Now is the time to act if you want to take the grand prize: 1-hour...
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Why measuring Return on Research Investment is good for your health

By Simon Chadwick, Cambiar Whenever the subject has been raised in the last few years of measuring the return on anything related to marketing, advertising or research, hackles would very often be raised and loud...

The Fear and Hope of Measuring the ROI of Insights

Why CI Must Begin to Measure and Report ROI There is a hard truth for insights departments not measuring the ROI of the insights they produce: fewer and fewer C-suite executives are willing to continue...
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