But Does Low Trust Matter?

We would argue that it matters a great deal in three key areas: 1) Data Quality, 2) Brand Equity, 3) Credibility among decision-makers. If these three reasons will not get our heads out of...

Do Market Researchers Want to be Trusted? ...

John is the head of Customer Experience (CX) for a large hotel chain.  Jennifer is the CMO.  John shares his latest report with Jennifer that shows 40% of their customers thought their stay was...

The Virtuous Trust Circle – Why Retaining Trust Among Decision-Makers Requires Building Trust Among...

If you read our burning platform post, you will know that we believe that, as a sector, we need to work harder than ever to convince decision-makers to trust us, or we risk losing...
GRBN_Building_Public_Trust

Are we more trusted than Facebook?

Are we more trusted than Facebook to protect personal data? In light of the recent Facebook / Cambridge Analytica scandal, we believe this is an important question for the market research sector to ask ourselves....

Building Public Trust – What Are We Doing About It?

GRBN is taking the lead on building trust with the general public. We have put in place a Charter to which the regional federations, as well as a number of the leading associations across...

An American Breakdown in Trust

The GRBN global survey on trust in institutions is primarily focused on the public’s trust (or otherwise) in market research, data analytics and polling – both overall and in terms of appropriate data protection....

MR Blockchain Solutions: Has anyone asked what participants think?

In a special webinar presentation, Lisa Wilding-Brown and Andrew Cannon will dig into this issue by asking current and potential panelists their opinion of Blockchain and its uses in the market research industry. Register now to save...

This House believes that it does matter a lot that the public has lost...

Last month at the Insights Association's Leadership Conference in San Diego, I had the honour of teaming up with Dave Carruthers from Voxpopme to propose this motion to the House in this Oxford-style debate,...

Concern with Personal Data Misuse Remains Extremely High

The latest findings from the 2018 GRBN Trust Survey show that across the globe people remain very concerned about the safety of their personal data. On average across the eight countries surveyed, 83% of...

ADM Transparency Initiative ...

German association launches test phase to promote research transparency within the sector   The ADM seeks to make market, opinion and social research projects more comparable. Therefore, the association’s general assembly approved the roll-out of a...
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