Client

ROI Workshops that elevate Insights teams to be Strategic Business Partners Measuring the ROI of Insights and demonstrating the impact you have on the business is the key to becoming a strategic business partner,...

GRBN and Client Advocates Enter Into a ROI of Insights Consultancy Partnership

WASHINGTON – August 13th 2018 – The Global Research Business Network (GRBN) and Client Advocates today announced that GRBN has approved Client Advocates as an official partner providing Insights teams with evidence-based consultancy using...
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Agency Leaders: An ROI of Insights Events is an Effective Way to Engage and...

Dave Rothstein, CEO at RTi Research, invited GRBN’s Andrew Cannon and Simon Chadwick from Cambiar Consulting, to run this year’s RTi Symposium held last month in New York. The objective of this year’s Symposium was...

The Fear and Hope of Measuring the ROI of Insights

Why CI Must Begin to Measure and Report ROI There is a hard truth for insights departments not measuring the ROI of the insights they produce: fewer and fewer C-suite executives are willing to continue...
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GRBN and Cambiar enter into a partnership to train Insights teams on ROI

NEW YORK – June 4th 2018 – The Global Research Business Network (GRBN) and Cambiar Consulting today announce that GRBN has approved Cambiar as the first partner to offer training in the measurement of...

Demonstrating the business value of Insights webinar – Thoughts inspired by attendees’ comments

There was a lively discussion on the live chat amongst the webinar attendees last week, and we thought it would be good to elaborate on some of the great points made. The impact of ROI...

ROI measurement: A good way for agencies to become trusted advisors

The BCG / GRBN ROI of Insights study explored the role agencies can play to support end clients with measuring their ROI. The research indicates that there is both an opportunity and a threat...

GRBN International Workshop Day Review ...

I was fortunate to have the opportunity attend the GRBN International Workshop Day, which kicked off MRS Impact Week, and was asked to share my thoughts on the day. Overall, I thought that a...
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Joint Insights Association / GRBN webinar – Demonstrating the business value of Insights –...

Hear Lisa Courtade (Merck), Simon Chadwick (Cambiar) and Andrew Cannon (GRBN) being interviewed by Beth Rounds (Dapresy) on the art and science of measuring the ROI of Insights in this free webinar for members...
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Tackling One of Our Sectors Most Critical Challenges – Demonstrating Business Impact

In late 2016, GRBN made the ROI of Insights a key strategic priority. We believe that demonstrating the business impact of Insights is one of the most critical challenges and biggest opportunities our sector...
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