Invest_in_Insights

Invest in Insights Handbook Released

GRBN launches new handbook, Invest in Insights, to enable companies to better measure the return from their investment in Insights NEW YORK – January 29 2018 – The Global Research Business Network (GRBN) today announces...
Invest_in_Insights

You Don’t Just Measure Business Impact, You Build It

When Boston Consulting Group (BCG) first studied the management of consumer insights in major corporations in 2009, they developed a four-stage taxonomy to describe the developmental stage of an insights department. Stage 1 represented departments that were either “traditional”...
Invest_in_Insights

Introduction to the Invest in Insights Handbook

Read about why the Invest in Insights Handbook is needed, the objectives being set, and why you need to care about demonstrating the business value of Insights. Why the Handbook is Needed As more and more...

The Key Barriers to ROI Measurement

The recent BCG-GRBN research indicates that there are a number of barriers to be overcome if an Insights team is going to succeed with the measurement of their ROI and the impact they are...

Key Benefits of Insights ROI Measurement

The recent BCG-GRBN research indicates that those Insights functions measuring their ROI and the impact they are having on the business are reaping significant benefits from doing so. How does a seat at the...

BCG / GRBN ROI of Insights Report Issued

We are excited to announce the launch of the ROI of Insights report, which we have produced in partnership with the Boston Consulting Group, and which highlights the key findings from the research recently...
ROI

Dapresy Signs Up As The Premier Sponsor For The ROI From Insights Measurement Handbook

We are excited to announce that Dapresy will be the Premier Sponsor of the ROI from Insights Measurement Handbook we will be releasing later this year. The handbook will offer practical guidance on measuring...
CX

The United Airlines Affair – A Silver Lining For Insights and our ROI? ...

Every cloud has a silver lining, and the recent events at United Airlines might just have a big one for the Insights sector. A story on the BBC over weekend led with the headline...
ROI_Insights

The Return on Investment from Insights Part 2 – How to grow your budget

This post was first published on the GreenBook blog, and is being republished now following on from the launch of the ROI from Insights initiative. A ROI audit is the foundation of a strong client-agency...

ROI from Insights – 1st Associate Partners On-board – Qualitative Research Gets Under Way

AMSRS, GreenBook, Insights Association, MRIA, MRS and SAMRA are the first associate partners on the joint BCG-GRBN ROI from Insights initiative. Increasing Understanding The objectives of the first part of the initiative are to: Explain the...
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