ROI_from_Insights

The Return on Investment from Insights Part 1 – Why You Need to Care ...

This post was first published on the GreenBook blog, and is being republished now following on from the launch of the ROI from Insights initiative. What would happen to YOU if your CFO / your...
Growing_budgets

Growing budgets by measuring the ROI from Insights

Phase 2 of the ROI from Insights initiative will build on the understanding gained during phase 1, which is being led by the Boston Consulting Group. Our mission in phase 2 is to encourage as...

BCG and GRBN team up to create ROI from Insights self-assessment tool

Research tells us that measuring the ROI from Insights is one of the characteristics of an Insights department that is perceived as a strategic insights partner, or indeed as a source of competitive advantage,...

ROI from Insights – The key to a virtuous growth spiral

The trend towards customer-centricity is creating fantastic opportunities for the research and insights sector, but to take advantage of these opportunities, we need to step up our game. One way we can do that,...
Strategic_Consultant_MRX

Why we must change the Future-of-Insights

By Alex Hunt, Brainjuicer As we enter late-August and the dog-days of summer in a hot and humid NYC, it feels a lifetime ago that I had the good fortune to participate, alongside several industry...
100-day_challenge_GRBN

Why measuring Return on Research Investment is good for your health

By Simon Chadwick, Cambiar Whenever the subject has been raised in the last few years of measuring the return on anything related to marketing, advertising or research, hackles would very often be raised and loud...
CCO_Challenge_Measuring_Value_ROI

The Chief Customer Officer’s Greatest Challenge: Measures of Value

By Curtis N. Bingham, CEO, Chief Customer Officer Council Companies are adopting the chief customer officer (CCO) role at a faster pace, and keeping them in their roles longer, especially in larger companies. The greatest...
Big_Data_Smarter_Data

Making Data Smarter: Bigger Can Take Care of Itself!

By Denyse Drummond-Dunn, C3Centricity. In 2007 the MREB ran a study to understand why some MR departments were rated better than others. They concluded that the two major areas in which MR provides value to...
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