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Participant Engagement

Learn more about the GRBN Building Public Trust & Participant Engagement initiative. Contact us if you want to get involved

Kantar_Health

Revitalizing the Market Research Survey

As Albert Einstein once said, "Insanity is doing the same thing over and over again, but expecting different results”. It's no secret that fewer physicians are willing to participate in market research surveys today. The...
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Participant Engagement Initiative – Partners on-board January 2017 ...

Many thanks to EC Global, Netquest & P2Sample for joining us this week! Many thanks to the following companies, which have signed up to be partners on the GRBN Participant Engagement Initiative: Premier Partner   Silver Partners           Partners         Drop...
Partnership

Participant Engagement Initiative – Call for Partners ...

The GRBN Participant Engagement Initiative aims to increase participation in research by increasing participant engagement and improving the user experience people get when participating in all types of research. You can read more about...
Action

GRBN launches global Participant Engagement Initiative

NEW YORK – January 23rd, 2017 Today marks the official launch of the GRBN Participant Engagement Initiative. The aim of this article is to: Explain why we have launched the initiative Explain what we...
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Trust in market research – 5 actions we need to take to turn a...

There is a lot of hype around Pokemon Go at the moment… which is certainly well justified given the usage numbers… and a lot of articles written on what the research industry can learn...
Personal_data_protection_MRX

Trust with personal data – A time-bomb for our industry?

8-out-of-10 people surveyed say they are concerned about misuse of their personal data, with this figure still a high 78% amongst 18-24 year olds. It is perhaps, therefore, not surprising that of the 17 types...
MRX_value

Perceived value of research – An opportunity we are missing?

Whilst seven-in-ten (survey takers) see that market research benefits business, only four-in-ten see it as benefiting themselves. As the chart opposite shows; amongst those not trusting market research companies this latter figure is as low...
MRX_User_Experience

3 keys to improving the user experience

Length of surveys, enjoyability and mobile-friendliness all key to improving the User Experience – Further research-on-research underway The Trust Survey also dealt with the issue of the (online survey) participants’ experience. Four-in-ten respondents say they...
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GRBN Building Public Trust Programme

Does trust matter? We think it does. We believe that increasing the level of trust in our industry will enable market research companies to deliver value to clients and to remain profitable into the future. In...
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GRBN Survey: Research Sector Needs to Improve Trust Relationships With General Public

“GRBN Trust Survey” Research Report Available via Dapresy’s Online Dashboard NEW YORK – June 13, 2016 --- The Global Research Business Network (GRBN) today announced that in conjunction with Dapresy, a global provider of data...
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