Date & Time: July 1, 2025 in Eastern Time (US and Canada)
What we'll cover:
Objectively discuss synthetic data’s potential to reshape market research in the coming months and years. It will focus on both the current state of technology – using information from a rigorous trial with 2 leading synthetic panel providers - and look ahead to the future.
It will focus on:
· The difference between synthetic conversations (chatbots) and synthetic respondent data
· Core use cases for both
· Benefits and drawbacks (based on a STRAT7 2025 Whitepaper)
· Practical questions and considerations
· Looking ahead to the future
Our Presenters:
· Hasdeep’s Sethi –Group AI Product Lead and Data Science Director at STRAT7
· Hasdeep helps lead product development of AI at a group level, via the newly launched AI Innovation Lab. He has over 10 years’ experience building, delivering and providing strategic direction on data science and AI projects. Over the past year, he has helped to co-ordinate a range of activities around Chatbots and Synthetic Respondent Data, including a parallel test of human responses against two leading synthetic providers.
- Yogesh Chavda, Founder of Y2S Consulting
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- Yogesh Chavda’s 25+ years as a marketing executive are highlighted by pivotal roles and impactful initiatives at organizations that dominate their field and have left a cultural impact. In addition to stints at Spotify, Pinterest, Amway, Kimberly Clark, and WS Audiology, Yogesh’s background includes a 16-year run at Procter & Gamble, where he held various senior-level positions across 6 countries.
- Yogesh is a Lecturer at the University of South Carolina’s Darla Moore School of Business, renowned for its international business program. His classes include Strategic Marketing & Planning, Applications of Insights, AI in Marketing and Marketing Consulting Capstone classes for Seniors and MBA students.
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- He’s also the founder of Y2S Consulting, where he’s brought his passion for empowering and facilitating content on brands impacted by stigma and applications of AI in Marketing. Some of his clients have included Apple, Whirlpool, 3M, Parallel, Margaritaville, Lowe’s, Foster Grant, and Mars.
- Yogesh also writes about AI in Marketing, in his weekly newsletter – In Search of Normal on LinkedIn. And, he hosts a Podcast called the Next Frontier In Insights where he interviews thought leaders and innovators at the forefront of Marketing.
· Melanie Courtright, Chief Executive Officer, Insights Association – US
· Debrah Harding, Managing Director MRS – UK
Register here for the event:
https://us02web.zoom.us/webinar/register/WN_S5BLRQivSDKA0bC96Gez5g
